# Natals

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/natals

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.ritual.com
- Total disclosed funding: $31M
- Latest round: Series B (Aug 17, 2022)
- Investors on record: 6

## About

Based in California, US, and founded in 2015, Natals, Inc., doing business as Ritual, operates as a healthy supplement and vitamin firm. The company was founded by its CEO, Katerina Schneider. In November 2023, Ritual raised USD 25 million in Series A funding led by Archetype, Hypersphere Ventures, Anagram, Dialectic AG, and Accel.

 Ritual sells a wide range of multivitamins for men and women through its e-commerce platform. The company’s product line includes multivitamin 18+, multivitamin 50+ (multivitamin for women post-menopause), prenatal multivitamin, postnatal multivitamin, essential protein, Synbiotic+, which is a single-nested capsule combining pre-, pro-, and postbiotics, HyaCera, a skin hydration capsule, BioSeries melatonin, a sleep capsule, and many more.

 The company plans to use the funds raised in November 2023 to hire additional staff, expand its developer base, and seed or boost its network.

## Funding rounds

- Series B, Aug 17, 2022, $15M — Norwest Venture Partners, Founders Fund, Forerunner Ventures
- Series A, Aug 1, 2017, $11M — Norwest Venture Partners, Upfront, Founders Fund, Forerunner Ventures
- Seed, Jul 15, 2016, $3.5M — New Enterprise Associates, Norwest Venture Partners, Upfront, Forerunner Ventures, Rivet Ventures
- Angel, Jun 1, 2015, $1.5M — Upfront, Founders Fund, Rivet Ventures

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Angel, Seed, Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Angel, Series A, Series B
- Rivet Ventures (https://capitalatlas.ai/funds/rivet-ventures) — Angel, Seed
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed, Series A, Series B
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A, Series B