# Natalist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/natalist

- Industry: Medical Devices & Equipment
- Headquarters: Charleston, US
- Website: www.natalist.com
- Total disclosed funding: $5M
- Latest round: Seed (Oct 3, 2019)
- Investors on record: 5

## About

Natalist is a company focused on reproductive health, offering essential products for fertility and pregnancy. Their offerings include prenatal vitamins and fertility supplements designed to support individuals throughout their conception and pregnancy journeys.Natalist, founded in 2019 in Charleston, US, specializes in reproductive health products. In October 2021, the company was acquired by Everly Health, Inc. The Seed funding round in which they raised USD 5.00 mn was led by Cowboy Ventures and included other investors such as Collaborative Fund and Rock Health. The company has completed a total of 2 deals to date.Natalist specializes in providing a range of fertility and pregnancy essentials designed to support individuals on their reproductive health journeys. The company's core offerings include prenatal vitamins, male and female fertility supplements, ovulation and pregnancy tests, and various self-care products. Each product is formulated with high-quality, gentle ingredients aimed at addressing specific needs throughout the stages of conception, pregnancy, and postpartum care. Notably, the Prenatal Daily Packets are crafted with 21 essential nutrients such as folate, iron, and vitamin B12, catering to expectant mothers. Natalist's customer base primarily consists of individuals and couples trying to conceive, expectant mothers, and healthcare professionals seeking reliable reproductive health products. The company's products are marketed and sold predominantly in the United States, with plans for further expansion into international markets.Natalist generates revenue primarily through a subscription-based model, which allows consumers to receive products on a scheduled basis, thereby ensuring consistent access to essential supplements and tests. The subscription service features flexibility, enabling customers to modify or cancel their plans according to their needs. Individual products, such as the flagship Prenatal Daily Packets, are also available for one-time purchases. Typical transactions involve direct-to-consumer sales, where customers can order items directly from the Natalist website. Pricing for products ranges widely, with flagship offerings like the Prenatal Daily Packets often available at promotional rates to encourage subscriptions and repeat purchases. Overall, the company’s structure emphasizes convenience and accessibility, catering directly to the needs of its users while focusing on reproductive health.In the wake of the October 2021 acquisition by Everly Health, Natalist plans to leverage its resources to introduce new products aimed at enhancing reproductive health. While specific product launch dates have not been disclosed, the company is focused on expanding its offerings within the reproductive health market. Additionally, Natalist has set goals for geographical expansion beyond the United States, targeting international markets to broaden their customer base. The recent funding will support these initiatives, allowing the company to enhance product development and increase market reach.

## Funding rounds

- Seed, Oct 3, 2019, $5M — Collaborative Fund, Rock Health, Cowboy Ventures, Xfund, Fuel Capital

## Investors

- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Rock Health (https://capitalatlas.ai/funds/rock-health) — Seed
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed
- Xfund (https://capitalatlas.ai/funds/xfund) — Seed
- Fuel Capital — Seed