# Nap Chief

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nap-chief

- Industry: Consumer Products
- Headquarters: Coimbatore, India
- Website: www.napchief.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Oct 8, 2021)
- Investors on record: 2

## About

Nap Chief is a children's apparel brand specializing in high-quality clothing featuring popular culture characters, providing stylish and comfortable options crafted for young children.Founded in 2019 in Coimbatore, India, Nap Chief designs children's clothing characterized by vibrant prints and beloved characters. The company raised INR 20 million in Seed funding on October 8, 2021, led by Titan Capital, with participation from AL Trust. The current CEO is Raghav Gupta, who co-founded Nap Chief with Pooja Gupta. As of now, Nap Chief has completed a total of 1 funding deal, raising a total of INR 20 million, with a current valuation of INR 161.176 million.Nap Chief specializes in high-quality children's apparel featuring a range of beloved characters from popular culture. The company’s main product offerings include t-shirts, shorts sets, dresses, and co-ord sets, designed with vibrant prints and comfortable fabrics suitable for all-day wear. Their clothing lines cater predominantly to infants through early childhood, addressing the need for stylish yet functional children's clothing that resonates with their favorite characters, such as those from Disney, Harry Potter, and MARVEL. Products are marketed and sold directly to consumers, emphasizing the brand's commitment to quality and unique designs that delight both children and parents alike.In the most recent fiscal year of 2023, Nap Chief reported a revenue of INR 738,319.10 and an EBITDA of INR 18,345.70. The company operates on a direct-to-consumer revenue model through their online platform, allowing customers to browse and purchase items from their collection. Pricing strategies are aligned with the quality and uniqueness of their products, enhancing their appeal to budget-conscious consumers without compromising on style or fabric quality.Following the Seed funding round on October 8, 2021, in which Nap Chief raised INR 20 million, the company plans to utilize this capital to develop its core team by hiring key talents across various roles and to expand its brand footprint. Future initiatives include the launch of new product lines, although specific details on these upcoming products or release dates have not been disclosed. Additionally, Nap Chief intends to explore opportunities for expansion into new geographic markets to further bolster its reach and presence.

## Funding rounds

- Seed, Oct 8, 2021, $0.3M — Titan Capital, AL trust

## Investors

- Titan Capital — Seed
- AL trust — Seed