# Nanigans

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nanigans

- Industry: Software
- Headquarters: Boston, US
- Website: www.nanigans.com
- Total disclosed funding: $33M
- Latest round: Series B (Mar 23, 2015)
- Investors on record: 3

## About

Nanigans, Inc. specializes in providing advanced advertising technologies and solutions aimed at helping businesses optimize their digital marketing strategies across various platforms.Founded in 2010 in Boston, US, Nanigans, Inc. focuses on delivering digital advertising solutions. The company has completed 4 deals, with its most recent deal occurring on December 3, 2019, during a Series B funding round led by Cheetah Mobile Inc. and involving notable investors such as Avalon Ventures and Wellington Management. Nanigans has raised a total of USD 24.00 mn, achieving a current company valuation of USD 173.612 mn. The company was founded by Claude Denton and Ric Calvillo, who has a background in launching technology startups.Nanigans, Inc. offers a suite of advertising solutions designed to enhance the effectiveness of digital marketing campaigns for businesses. Their platform provides tools for performance marketing, allowing clients to maximize return on investment through targeted advertising strategies and data-driven insights. The company primarily targets businesses looking to improve their digital presence and optimize ad spending across various channels.Nanigans, Inc. generates revenue through its advertising technology services, which typically involve subscription-based models and performance-based pricing. The company's revenue model is likely bolstered by their advanced analytics and advertising platform that assists businesses in efficiently managing their marketing budgets and achieving better advertising outcomes.Nanigans, Inc. plans to leverage its recent funding from the Series B round to enhance its product offerings and expand its market reach. The company is expected to launch new features and upgrades to its advertising platform in 2020. Additionally, there are strategies in place to enter new geographic markets, particularly targeting regions with a growing demand for digital advertising solutions. The acquisition deal with Sprinklr, Inc. in December 2019 could facilitate broader access and integration of their services, further supporting these growth initiatives.

## Funding rounds

- Series B, Mar 23, 2015, $24M — Avalon Ventures, Wellington Management, Cheetah Mobile Inc.
- Series A, Apr 22, 2013, $5.8M — Avalon Ventures
- Series A, Aug 9, 2011, $3M — Avalon Ventures

## Investors

- Avalon Ventures (https://capitalatlas.ai/funds/avalon-ventures) — Series A, Series B
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series B
- Cheetah Mobile Inc. — Series B