# Nama Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nama-beauty

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.namabeauty.co
- Total disclosed funding: $5M
- Latest round: Seed (Nov 1, 2021)
- Investors on record: 3

## About

Nama Beauty is a Jakarta-based company specializing in clean beauty and personal care products, offering innovative makeup and skincare solutions that prioritize quality and efficacy for consumers in Southeast Asia.Founded in 2019 in Jakarta, Indonesia, Nama Beauty focuses on delivering beauty and personal care products. The company raised USD 5 mn in Seed funding in November 2021, led by AC Ventures with participation from PT Digital Mediatama Maxima Tbk. and PT. Sicepat Ekspres Indonesia. The CEO is Luna Maya, who has a background in the beauty industry.Nama Beauty specializes in a diverse range of beauty and personal care products, emphasizing clean beauty and self-care. Its core offerings include makeup products like the Blurring Melt Lip Tint, available in four shades with a buttery texture and lasting moisture. The company also markets an Acne Series aimed at combating skin imperfections with natural ingredients such as Basil Leaf extract, catering to various skin types. Targeting Southeast Asian markets, especially Indonesia, Nama Beauty's commitment to quality positions it well for consumers seeking reliable skincare and makeup solutions.Nama Beauty generates revenue through direct-to-consumer sales via its e-commerce platform. The Blurring Melt Lip Tint is priced at IDR 119,000, while a bundled purchase of two lip tints is available at a promotional price of IDR 238,000, including a complimentary pouch. This structured pricing model, along with promotional offers, encourages higher transaction values and fosters customer loyalty, allowing the firm to maintain close relationships with its clients.Following its recent Seed funding round in November 2021, which raised USD 5 mn, Nama Beauty plans to invest in research and development, marketing, and branding efforts. The funding will support the launch of a new second-line brand and the hiring of additional talent. The company aims to expand into new markets in Southeast Asia, focusing on regions that align with its growth strategy.

## Funding rounds

- Seed, Nov 1, 2021, $5M — PT. Sicepat Ekspres Indonesia, AC Ventures, PT Digital Mediatama Maxima Tbk.

## Investors

- PT. Sicepat Ekspres Indonesia — Seed
- AC Ventures — Seed
- PT Digital Mediatama Maxima Tbk. — Seed