# NakedPoppy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nakedpoppy

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.nakedpoppy.com
- Total disclosed funding: $4M
- Latest round: Seed (Jul 30, 2019)
- Investors on record: 6

## About

NakedPoppy is a company dedicated to clean beauty, offering a carefully curated selection of non-toxic cosmetics, skincare, and fragrances, catering to health-conscious consumers who prioritize ethical sourcing and ingredient integrity.NakedPoppy, founded in 2017 in San Francisco, US, specializes in clean beauty products. The company was founded by Jaleh Bisharat, who has a history of entrepreneurial ventures. In July 2019, NakedPoppy raised USD 4 mn in Seed funding led by Cowboy Ventures, with participation from Felicis Ventures, Khosla Ventures, Maveron, Polaris Partners, and Slow Ventures. The firm has completed one investment deal to date, with the most recent deal occurring on July 30, 2019.NakedPoppy specializes in offering a curated selection of clean beauty products designed to meet the needs of health-conscious consumers seeking non-toxic personal care options. Their core product offerings include cosmetics, skincare, and fragrance items that emphasize transparency and ethical sourcing. Each product is formulated to address specific beauty concerns while ensuring safety and effectiveness, appealing to customers who prioritize ingredient integrity. The main customer base consists of environmentally conscious individuals, particularly millennials and Gen Z consumers, who are increasingly aware of the impact of chemicals in beauty products. NakedPoppy markets its offerings primarily within the North American and European regions, targeting urban consumers who are seeking innovative and sustainable beauty solutions.NakedPoppy generates revenue through direct-to-consumer sales via its e-commerce platform, where customers can purchase individual products as well as curated beauty collections. The company employs a straightforward transaction structure, allowing consumers to select and buy products directly from their website without intermediaries. Pricing strategies reflect the premium nature of their clean beauty offerings, with products positioned at competitive price points to attract a loyal customer base. Additionally, NakedPoppy engages in partnerships with retailers to expand its market reach and enhance brand visibility, focusing on collaborations that align with their mission to promote clean beauty. Overall, the company’s revenue model is centered on direct sales and strategic partnerships that facilitate access to its diverse range of products.NakedPoppy plans to leverage the USD 4 mn raised in Seed funding from its latest round to support product development and market expansion initiatives. Specifically, the company is focused on designing and launching new product lines that cater to the evolving demands of its customer base. Additionally, NakedPoppy aims to expand its presence in new geographic markets, with specific targets in key urban centers across Europe and North America by 2022, to reach a broader audience seeking clean and ethical beauty solutions.

## Funding rounds

- Seed, Jul 30, 2019, $4M — Polaris Partners, Maveron, Khosla Ventures, Felicis Ventures, Slow, Cowboy Ventures

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Seed
- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed