# MyVillage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/myvillage

- Industry: Education/Training
- Headquarters: Colorado Springs, US
- Website: www.myvillage.com
- Total disclosed funding: $6M
- Latest round: Seed (Apr 15, 2019)
- Investors on record: 6

## About

MyVillage LLC specializes in crafting high-quality miniature landscape products for creating detailed Christmas village displays, appealing to hobbyists and collectors seeking unique holiday decorations.MyVillage LLC, founded in 2017 in Colorado Springs, US, designs intricate miniature landscapes for use with popular Christmas house brands. The firm completed one funding round, notably raising USD 5.95 mn in a Seed round on April 15, 2019, with investments from Acumen America, Atlassian Pty. Ltd., Better Ventures, Jasmine Social Investments, Kairos, Red Sea Ventures, and The Impact Engine. The company is led by CEO Erica Mackey, who co-founded the firm alongside Elizabeth Szymanski.MyVillage™ offers a diverse range of high-quality miniature landscape products suitable for various brands of Christmas houses, including DEPARTMENT 56, LEMAX, and LUVILLE. Their product lineup features landscapes, decorations, and backdrops, allowing customers to create intricate holiday scenes. MyVillage™ products are designed for reusability, catering to both novice and experienced collectors who aim to enhance their displays each year, primarily serving hobbyists in North America and Europe.MyVillage™ generates revenue through direct consumer sales and partnerships with retail outlets. They operate under a B2C model, where customers can purchase items either individually or in sets, often complementing existing collections. The pricing structure accommodates various budgets, providing both premium and standard options. MyVillage™ focuses on delivering quality and versatility to meet the needs of its clientele.With the USD 5.95 mn raised in the Seed round in April 2019, MyVillage LLC plans to enhance its product offerings, including the development of new miniature landscape designs aimed at increasing their market appeal. The firm is targeting expansion into additional markets in Europe and North America, with a focus on broadening its customer base by 2022. This funding will support product development and marketing initiatives to reach new consumers.

## Funding rounds

- Seed, Apr 15, 2019, $6M — Atlassian Pty. Ltd, Better Ventures, Red Sea Ventures, Impact Engine, Kairos, Jasmine Social Investments

## Investors

- Atlassian Pty. Ltd — Seed
- Better Ventures — Seed
- Red Sea Ventures (https://capitalatlas.ai/funds/red-sea-ventures) — Seed
- Impact Engine (https://capitalatlas.ai/funds/impact-engine) — Seed
- Kairos (https://capitalatlas.ai/funds/kairos) — Seed
- Jasmine Social Investments — Seed