# MyTraffic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mytraffic

- Industry: Software
- Headquarters: Paris, France
- Website: www.mytraffic.io
- Total disclosed funding: $43M
- Latest round: Series B (Nov 7, 2022)
- Investors on record: 4

## About

Based in France, MyTraffic SAS operates as a provider of advanced analytics and AI-driven insights, specializing in location intelligence solutions for businesses seeking to optimize site performance and enhance visitor engagement.MyTraffic SAS, founded in 2016 and headquartered in Paris, France, specializes in providing businesses with analytics and insights focused on location intelligence. The company was co-founded by Gautier Machelon and Hakim Saadaoui. Since its inception, MyTraffic has completed five deals, with the most recent being a Series B funding round on November 7, 2022, where it raised EUR 30.00 mn led by AXA Venture Partners, with participation from Kernel Investissements and returning investor Alven. The total amount raised by the firm stands at EUR 30.00 mn.MyTraffic's primary offerings encompass advanced analytics and artificial intelligence-driven insights that provide businesses with comprehensive location intelligence. Their core products include Geoblink, SmartMonitor, CityManager, EVConnect, AudienceLabs, and DataLibrary, each designed to address specific challenges in optimizing site performance, enhancing visitor engagement, and driving revenue growth. Geoblink aids retailers and commercial real estate entities in selecting high-value locations by analyzing footfall and demographic data, while SmartMonitor focuses on transforming commercial centers into vibrant hubs by providing actionable insights based on visitor metrics. CityManager supports urban planners in optimizing infrastructure and economic appeal, leveraging traffic data to inform urban development strategies. These products serve a diverse clientele ranging from retail and restaurant chains to public sector organizations across key European markets, including the UK, France, Spain, Italy, and Germany.In the most recent year, 2019, MyTraffic reported a revenue of EUR 2,491,468, with an EBITDA of EUR -1,065,918. The company's revenue primarily stems from a structured transaction model based on subscription services provided to its clients. Businesses engage with MyTraffic under a B2B framework, utilizing their flagship products to obtain data-driven insights tailored to their operational needs. The company’s offerings, such as AudienceLabs and DataLibrary, enhance the overall value proposition for their customers, ensuring a consistent revenue flow while allowing clients to leverage actionable insights for strategic decision-making.MyTraffic plans to utilize the EUR 30.00 mn raised in its Series B funding to support the development of its software and accelerate its growth across Europe. The company is focused on launching new products designed to enhance its analytics capabilities, with specific timelines yet to be announced. Additionally, MyTraffic aims to expand into new geographic regions, targeting key markets within Europe to broaden its reach and enhance its client base.

## Funding rounds

- Series B, Nov 7, 2022, $30M — Alven, Kernel Investissements, AXA Venture Partners
- Series A, Aug 4, 2021, $9.6M — Alven, Kernel Investissements
- Seed, Feb 27, 2020, $3.3M — Kernel Investissements, Mission M

## Investors

- Kernel Investissements (https://capitalatlas.ai/funds/kernel-investissements) — Seed, Series A, Series B
- Mission M — Seed
- Alven (https://capitalatlas.ai/funds/alven) — Series A, Series B
- AXA Venture Partners (https://capitalatlas.ai/funds/axa-venture-partners) — Series B