# Mysportgroup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mysportgroup

- Industry: Consumer Products
- Headquarters: Berlin, Germany
- Website: www.mysportworld.de
- Total disclosed funding: $17M
- Latest round: Series B (Jul 16, 2012)
- Investors on record: 5

## About

Mysportgroup is a Berlin-based company specializing in high-quality sports clothing designed for outdoor activities. Their innovative apparel caters to both casual and professional athletes, enhancing performance in diverse weather conditions.Founded in 2010, Mysportgroup operates from its headquarters in Berlin, Germany, offering a range of performance sportswear. The company was acquired by 21sportsgroup in January 2016. No significant pivots in business strategy have been noted.Mysportgroup specializes in a comprehensive range of sports clothing designed for various physical activities and outdoor pursuits. The core product offerings include athletic apparel such as running attire, shorts, long pants, jackets, and thermal layers, all crafted to provide necessary protection against diverse weather conditions. These products cater to both casual athletes and professionals engaged in activities like cycling, skiing, hiking, and other outdoor sports. The company emphasizes functionality and comfort, ensuring that clothing allows for breathability and moisture-wicking properties. Mysportgroup markets its products across multiple geographical regions, including Europe and North America, targeting outdoor enthusiasts and active lifestyle consumers seeking reliable and performance-enhancing sportswear.In the most recent financial year, 2016, Mysportgroup generated a revenue of EUR 22,686,053.40, with an EBITDA of EUR -2,492,161.20. The company generates revenue through direct-to-consumer sales via its online platform, structured around transactional purchases with competitive pricing that aligns with market standards for high-quality sportswear.Mysportgroup's strategy for future growth includes the design of new athletic products aimed at enhancing performance. The company aims to expand into new markets, particularly focusing on regions in North America and Asia by 2020. The funding of EUR 13.50 mn from the Series B round, led by Nauta Capital and with participation from Cipio Partners and others, will support these initiatives. The recent acquisition by 21sportsgroup in January 2016 further strengthens their operational capabilities for upcoming expansion.

## Funding rounds

- Series B, Jul 16, 2012, $17M — Cipio Partners, XAnge, Nauta Capital, Grazia Equity, VC Fonds Kreativwirtschaft Berlin

## Investors

- Cipio Partners (https://capitalatlas.ai/funds/cipio-partners) — Series B
- XAnge (https://capitalatlas.ai/funds/xange) — Series B
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series B
- Grazia Equity (https://capitalatlas.ai/funds/grazia-equity) — Series B
- VC Fonds Kreativwirtschaft Berlin — Series B