# Myro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/myro

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.mymyro.com
- Total disclosed funding: $9M
- Latest round: Seed (Aug 8, 2019)
- Investors on record: 6

## About

Myro is a US-based company focused on delivering eco-friendly body care solutions, specifically through its innovative range of refillable deodorants and body washes, aimed at reducing plastic waste and promoting sustainability.Myro specializes in eco-conscious body care products, founded in New York, US, in 2017 by Greg Laptevsky and Victor Delfosse. The company has successfully completed 7 deals, with its most recent funding round taking place on February 6, 2020, where it raised USD 1.225 mn. It has no known parent companies or subsidiaries.Myro Refillables specializes in eco-friendly body care products, focusing on natural deodorants and body washes. Their offerings include refillable deodorants that minimize single-use plastic waste and sulfate-free, ultra-moisturizing body washes in refillable bottles. These products cater to a diverse clientele valuing effectiveness and environmental responsibility, available in the US and expanding into Canada and Europe.Myro Refillables generates revenue mainly through direct-to-consumer sales via its e-commerce platform. Individual products and bundled kits are available, with deodorant starter kits starting at USD 15 and body wash starter kits at USD 20. Additionally, Myro offers a subscription model for product replenishment, enhancing customer loyalty with a straightforward return policy.Following its recent funding of USD 1.225 mn in February 2020, Myro plans to launch additional eco-friendly body care products within the next year. The company is targeting expansion into Canadian and European markets by mid-2021. The funding will support product development and market entry strategies to enhance its footprint in these new regions.

## Funding rounds

- Seed, Aug 8, 2019, $7M — Western Technology Investment, M7 Tech Partners, Serena Ventures
- Seed, May 31, 2018, $2M — Entrepreneurs Roundtable Accelerator, Obvious, Lakehouse

## Investors

- Entrepreneurs Roundtable Accelerator (https://capitalatlas.ai/funds/entrepreneurs-roundtable-accelerator) — Seed
- Obvious (https://capitalatlas.ai/funds/obvious) — Seed
- Lakehouse (https://capitalatlas.ai/funds/lakehouse) — Seed
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Seed
- M7 Tech Partners (https://capitalatlas.ai/funds/m7-tech-partners) — Seed
- Serena Ventures — Seed