# Myreks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/myreks

- Industry: Marketing/Advertising
- Headquarters: Florianopolis, Brazil
- Website: www.myreks.com
- Latest round: Seed (Dec 26, 2011)
- Investors on record: 2

## About

Myreks is a Brazilian company focused on providing innovative solutions through its range of products and services aimed at addressing specific market challenges.Founded in 2011 by Bruno Malhado and Mauricio Dobes, Myreks operates from Florianopolis, Brazil. The company has undergone a strategic pivot following its acquisition by Nexxera Group and WiderPool in November 2016, with a significant total of 2 deals completed. Bruno Malhado currently serves as CEO.Myreks.com is positioned to deliver innovative solutions within its core product offerings, which are not yet detailed on the current website. While specific products and services have not been disclosed, it is anticipated that the company aims to address common challenges faced by its target market. The focus appears to be on providing value-added services that cater to both individual consumers and businesses. The expected client base may include both retail customers and corporate clients, depending on the finalization of their product range. Geographically, Myreks.com is likely to extend its reach beyond its local market, targeting regions that encompass a diverse demographic with an inclination towards the services they will offer.The revenue generation model for Myreks.com is expected to revolve around a structured transaction framework that encompasses various streams. Potential revenue avenues may include subscription-based services, partnerships, or direct-to-consumer sales. This model may facilitate a consistent income flow, allowing for scalability as the company expands its offerings. The pricing strategy for products and services, particularly any flagship offerings, is anticipated to be competitive within the market, catering to the needs of both individual customers and businesses. Myreks.com’s revenue generation is intricately linked to the successful execution of its business model, emphasizing customer satisfaction and retention as key components of its financial strategy.Myreks is planning to introduce new products designed to address emerging market needs, with specific details yet to be announced. The company aims to expand its operations into new geographic regions, further details of which are anticipated in upcoming strategic communications. The recent acquisition in November 2016 may provide access to additional resources that will support these initiatives.

## Funding rounds

- Seed, Dec 26, 2011 — FIR Capital, Invisto

## Investors

- FIR Capital (https://capitalatlas.ai/funds/fir-capital) — Seed
- Invisto (https://capitalatlas.ai/funds/invisto) — Seed