# Mymoria

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mymoria

- Industry: Consumer Services
- Headquarters: Berlin, Germany
- Website: www.mymoria.de
- Total disclosed funding: $18M
- Latest round: Series C (Jun 30, 2021)
- Investors on record: 6

## About

Mymoria GmbH is a modern funeral service provider in Germany, offering customized end-of-life planning solutions, including personalized funeral arrangements and bereavement support, ensuring families receive compassionate assistance during their challenging times.Founded in 2015, Mymoria GmbH operates as a funeral service provider headquartered in Berlin, Germany. The company is co-founded by Andrew Jeffree, Björn Wolff, Julia Golota, Natia Orakhelashvili, and Peter Kautz. Mymoria has successfully completed a total of 5 deals, with its most recent funding round being a SERIES C, where it raised EUR 15.000 mn on June 30, 2021, led by Kalodion. The total amount raised by the company amounts to EUR 15.000 mn, with a current valuation of EUR 33.392 mn.Mymoria operates as a modern funeral service provider, offering a comprehensive suite of end-of-life planning solutions designed to support families during their time of need. The company's core services include personalized funeral planning, bereavement support, and various types of burial and cremation options, including unique services such as sea burials in the Baltic Sea. Mymoria distinguishes itself by focusing on customer-centric care, ensuring that families feel understood and respected throughout the process. The company serves a diverse clientele across Germany, with a strong emphasis on transparency and responsiveness, catering to families looking for both traditional and innovative funeral arrangements. By operating both online and through physical boutique locations, Mymoria provides flexible access to its services, allowing customers to engage with the company in a manner that best suits their needs.In 2023, Mymoria reported a revenue of EUR 8,241,275.1 with an EBITDA of EUR -4,942,707.8. The company generates revenue through direct service offerings, primarily focusing on funeral services and pre-need funeral planning solutions. The company’s transaction structure involves direct consumer engagement, where families can choose from a variety of packaged services tailored to their specific requests and preferences. Each service is priced based on the nature and complexity of the arrangements, ensuring that clients receive value while addressing their unique needs. The company's pricing model is designed to be competitive within the funeral services market, appealing to families seeking both affordability and quality. By providing clear communication and empathetic support, Mymoria fosters a trusting relationship with clients, which is essential for repeat business and referrals in this sensitive industry.Mymoria GmbH plans to leverage its recent SERIES C funding of EUR 15.000 mn to acquire and expand traditional funeral homes into the digitally influenced mymoria group. The company is focused on enhancing its service offerings and may introduce new products designed to meet evolving customer needs. Specific geographic expansions are anticipated, targeting various regions within Germany to broaden its market presence. These strategic initiatives aim to solidify Mymoria's position as a forward-thinking provider in the funeral services sector.

## Funding rounds

- Series C, Jun 30, 2021, $18M — IBB Ventures, b2venture, EGORA Holding, HOWZAT Partners, Dieter von Holtzbrinck Ventures, Kalodion
- Series A, Mar 29, 2018 — IBB Ventures, b2venture, EGORA Holding, HOWZAT Partners
- Series A, Dec 14, 2016 — IBB Ventures, b2venture, HOWZAT Partners
- Seed, May 3, 2016 — IBB Ventures

## Investors

- IBB Ventures (https://capitalatlas.ai/funds/ibb-ventures) — Seed, Series A, Series C
- b2venture (https://capitalatlas.ai/funds/b2venture) — Series A, Series C
- HOWZAT Partners (https://capitalatlas.ai/funds/howzat-partners) — Series A, Series C
- EGORA Holding — Series A, Series C
- Dieter von Holtzbrinck Ventures (https://capitalatlas.ai/funds/dieter-von-holtzbrinck-ventures) — Series C
- Kalodion — Series C