# MyHeritage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/myheritage

- Industry: Internet
- Headquarters: Or Yehuda, Israel
- Website: www.myheritage.com
- Total disclosed funding: $47M
- Latest round: Series E (Nov 28, 2012)
- Investors on record: 5

## About

Based in Or Yehuda, Israel, and founded in 2003 by Gilad Japhet (CEO), MyHeritage Ltd. operates as a web services company that provides an online genealogy platform. As of 2021, the company's platform is currently used by 92 million users worldwide and is available in 42 languages, and has 550 employees in Israel, Europe, and North America.
MyHeritage Ltd. received venture funding from Mosaic Ventures in June 2006, series B funding from Accel in November 2006, series B funding from LocalGlobe in January 2007, series C funding from Accel in July 2007, series D funding from Accel and Index Ventures in September 2008, and series E funding from Accel, Bessemer Venture Partners, Hasso Plattner Ventures, and Index Ventures in November 2012. In April 2021, the company was acquired by Francisco Partners, and in August 2021, the firm agreed to acquire 90% of the share capital of Filae.

MyHeritage Ltd. offers a global discovery platform for exploring family history, finding new relatives, uncovering ethnic origins, and gaining health insights. The company conducts microarray-based autosomal DNA tests and using their DNA matching technology, they reveal the percentage of the DNA that the user shares with its matches. The DNA test is conducted with a cheek swab and the results are received online in four weeks. Additionally, the company offers services such as colorizing, enhancing, and animating historical pictures, allowing clients to relive their ancestors' memories. Furthermore, the user could search and receive automatic matches of their family tree through MyHeritage's database of over 15.1 billion historical entries.

The company's revenue is generated through its subscription packages, Premium (USD 79/year), Premium Plus (USD 129/year), Data (USD 129/year), and Complete (USD 189/year).

## Funding rounds

- Series E, Nov 28, 2012, $25M — Accel, Index Ventures, Bessemer Venture Partners, Hasso Plattner Ventures
- Series D, Sep 8, 2008, $15M — Accel, Index Ventures
- Series C, Jul 1, 2007, $4M — Accel
- Series B, Jan 4, 2007 — LocalGlobe
- Series B, Nov 1, 2006, $3M — Accel

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series B, Series C, Series D, Series E
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Series B
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series D, Series E
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series E
- Hasso Plattner Ventures (https://capitalatlas.ai/funds/hasso-plattner-ventures) — Series E