# MyDesignation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mydesignation

- Industry: Consumer Products
- Headquarters: Thiruvananthapuram, India
- Website: www.mydesignation.com
- Total disclosed funding: $5.6M
- Latest round: Series A (Feb 23, 2026)
- Investors on record: 6

## About

MyDesignation is an apparel company that specializes in high-quality fashion clothing for men, women, and children, emphasizing unique designs and cultural motifs.MyDesignation, founded in 2017 in Thiruvananthapuram, India, focuses on fashion apparel. The company completed its first deal and has not undergone any significant pivots in strategy. It was established by a dedicated team without any mention of a founding individual. Mydesignation specializes in fashion apparel primarily for men, women, and children, offering a diverse range of high-quality clothing items that include shirts, oversized t-shirts, hoodies, jackets, and bottom wear. Their core product offerings focus on unique and aesthetically pleasing designs that often feature cultural motifs and vibrant color combinations, aimed at providing both style and comfort to a broad customer base. The company places a strong emphasis on using luxurious materials, such as modal satin, for their products, ensuring an elevated wearing experience. Mydesignation's target customers include fashion-conscious individuals who appreciate trendy and comfortable attire, particularly within the Indian market and potentially other global markets that value fashion-infused cultural designs.Mydesignation generates revenue through direct sales of its apparel products, which include flagship items such as the Interstellar Shirt and various themed t-shirts that celebrate cultural elements, such as the unique Malayali designs. The company's sales strategy is directed toward individual consumers, leveraging a direct-to-consumer model primarily through their online platform. Customers typically engage in one-time purchases, although the company may explore loyalty membership programs that offer exclusive deals and promotions to enhance customer retention. The pricing structure for their products is set competitively, with prices for shirts and t-shirts ranging from ? 1,125 to ? 1,399, reflecting the premium quality and distinctive artistry of their offerings. Sales are facilitated through a seamless online shopping experience, allowing customers to browse and purchase items directly from the company's website. In February 2026, MyDesignation raised INR 400 million in series A funding led by investor RPSG Ventures, with participation from Veltis Capital, Multiply Ventures and Dominor Investment. The company will use the February 2026 funding to expand its offline retail footprint with its own stores, strengthen its senior leadership team, and launch new product categories. MyDesignation aims to introduce new apparel collections that align with upcoming fashion trends. Additionally, they are looking to expand into international markets by the end of 2025, particularly targeting regions that embrace cultural fashion.

## Funding rounds

- Series A, Feb 23, 2026, $4.4M — RPSG Ventures, Multiply Ventures, Dominor Investment, Veltis Capital
- Seed, Apr 2, 2025, $1.3M — Multiply Ventures, Dominor Investment, Sattva Ventures, Veltis Capital, Green Trunk Ventures

## Investors

- Multiply Ventures (https://capitalatlas.ai/funds/multiply-ventures) — Seed, Series A
- Dominor Investment (https://capitalatlas.ai/funds/dominor-investment) — Seed, Series A
- Sattva Ventures — Seed
- Veltis Capital (https://capitalatlas.ai/funds/veltis-capital) — Seed, Series A
- Green Trunk Ventures — Seed
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series A