# MyDeco

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mydeco

- Industry: Internet
- Headquarters: London, UK
- Website: www.mydeco.com
- Total disclosed funding: $18M
- Latest round: Series A (Jul 18, 2011)
- Investors on record: 6

## About

MyDeco is a London-based company specializing in innovative interior design solutions, providing a platform for users to create virtual home designs and shop for decor products, enhancing the home improvement experience.Founded in 2007 by Nannette Newbury, MyDeco operates from London, UK, offering online interior design tools and home decor shopping. The company underwent a strategic pivot in 2013 when it was acquired by Floorplanner, marking a significant shift in business operations. MyDeco has successfully completed a total of 5 deals, with the most recent investment round being a Series B on May 16, 2013, which raised GBP 7.350 mn led by Sofinnova Partners.MyDeco provides an online platform that enables users to visualize their interior spaces through 3D design tools. The platform also features a marketplace for home decor items, where users can purchase curated products that reflect their design choices. MyDeco collaborates with various manufacturers to ensure a diverse selection of quality goods, appealing to consumers looking for both functionality and style in their home environments.MyDeco's revenue model is primarily centered around their online platform, facilitating direct-to-consumer sales. The company focuses on enhancing the user shopping experience by offering an array of decor products and design services. While specific pricing details for individual items are confidential, the platform supports a streamlined purchasing process for its clientele.Following the acquisition by Floorplanner in May 2013, MyDeco aims to expand its service offerings and enhance its platform capabilities. The company plans to launch new design features and integrate additional product lines by the end of 2023, aiming to attract a broader customer base. Recent funding from the Series B round will be utilized to support these initiatives, further developing their digital tools and enhancing customer engagement within the home decor market.

## Funding rounds

- Series A, Jul 18, 2011 — Sofinnova Partners, Headline
- Series B, Sep 1, 2008, $13M — Amadeus Capital Partners, Sofinnova Partners, Hubert Burda Media, SRPE
- Seed, Feb 4, 2008 — SPARK Ventures
- Seed, Jun 1, 2007, $5.2M — SPARK Ventures

## Investors

- SPARK Ventures — Seed
- Amadeus Capital Partners (https://capitalatlas.ai/funds/amadeus-capital-partners) — Series B
- Sofinnova Partners (https://capitalatlas.ai/funds/sofinnova-partners) — Series B, Series A
- Hubert Burda Media — Series B
- SRPE (https://capitalatlas.ai/funds/srpe) — Series B
- Headline (https://capitalatlas.ai/funds/headline) — Series A