# MyBrands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mybrands

- Industry: Retail
- Headquarters: Berlin, Germany
- Website: www.mybrands.de
- Latest round: Series A (Oct 9, 2009)
- Investors on record: 3

## About

MyBrands GmbH operates as an e-commerce platform that offers a variety of fashion and lifestyle products. In June 2010, Zalando SE, a portfolio company of HV Capital, Rocket Internet SE, Tengelmann Ventures Management and Kinnevik acquired MyBrands GmbH from IBB Ventures, Rocket Internet SE and Grey Corporate Investments AG for an undisclosed amount.
MyBrands GmbH provides an extensive range of fashion and lifestyle products through its e-commerce platform. It features clothing, shoes, accessories, and beauty items targeted at men, women, and children, ensuring a broad appeal across various consumer demographics. The platform is designed for convenience, allowing easy browsing and shopping across multiple geographic regions, particularly in Europe.
MyBrands GmbH generates its revenue through direct-to-consumer sales on its online platform. Transactions are structured around consumer purchases at listed prices, inclusive of VAT. The company’s pricing strategy aims for transparency, displaying prices clearly and aligning with manufacturers' suggested retail prices to facilitate customer engagement.

## Funding rounds

- Series A, Oct 9, 2009 — IBB Ventures, Rocket Internet SE, Grey Corporate Investments AG

## Investors

- IBB Ventures (https://capitalatlas.ai/funds/ibb-ventures) — Series A
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series A
- Grey Corporate Investments AG — Series A