# Myavana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/myavana

- Industry: Consumer Products
- Headquarters: Atlanta, US
- Website: www.myavana.com
- Total disclosed funding: $5.9M
- Latest round: Seed (Aug 9, 2024)
- Investors on record: 6

## About

Established in 2012 and based in Georgia, US, Techturized Inc., trading under the name Myavana, operates as a hair care technology company that creates hair solutions for women. The company was founded by its CEO, Candace Mitchell Harris. In June 2024, Myavana raised USD 5.9 million in venture funding led by returning investor Prisma Ventures. New investors Amazon, H/L Ventures, Reform Ventures, and New Age Capital also participated in the round.

The company offers customized hair care plans through its proprietary HairAI™ technology, which analyzes individual hair textures and conditions. This analysis helps provide tailored product recommendations and solutions for users' unique hair needs. The firm's key product, MYAVANA HairSI™, is a hair care solution that includes virtual consultations with experts, unlimited access to the HairAI™ platform, and a personalized digital hair care plan. In addition, the firm also offers a range of services for salons and retailers, including MYAVANA Pro+, HairCI, and HairRI, that enhance customer experiences and drive sales.

## Funding rounds

- Seed, Aug 9, 2024, $5.9M — H/L Ventures, New Age Capital, Reform Ventures, Amazon, Prisma Ventures
- Seed, Jan 7, 2012, $0M — Flashpoint

## Investors

- Flashpoint (https://capitalatlas.ai/funds/flashpoint) — Seed
- H/L Ventures (https://capitalatlas.ai/funds/h-l-ventures) — Seed
- New Age Capital (https://capitalatlas.ai/funds/new-age-capital) — Seed
- Reform Ventures — Seed
- Amazon (https://capitalatlas.ai/funds/amazon) — Seed
- Prisma Ventures (https://capitalatlas.ai/funds/prisma-ventures) — Seed