# My Real Trip Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/my-real-trip-co

- Industry: Travel & Leisure
- Headquarters: Seoul, South Korea
- Website: www.myrealtrip.com
- Total disclosed funding: $1M
- Latest round: Series A (Jun 19, 2014)
- Investors on record: 2

## About

Based in South Korea, My Real Trip Co., Ltd. operates as a travel services provider that connects travelers with local experiences, offering personalized itineraries and guided tours to enhance exploration of global destinations.My Real Trip Co., Ltd. was founded in 2012 and is headquartered in Seoul, South Korea. The company specializes in travel-related services, helping clients customize their travel experiences. The CEO and founder, Donggun Lee, has not publicly disclosed previous ventures. My Real Trip has successfully completed 13 funding deals, with the most recent being a Series F round in January 2024, raising USD 56.70 mn from investors such as Altos Ventures and BlueRun Ventures. This round brought the total amount raised by the company to USD 56.70 mn.My Real Trip primarily offers travel-related services that facilitate authentic travel experiences for customers looking to explore various global destinations. Their core product offerings include personalized travel itineraries, tour packages, and local guided experiences, designed to cater to individual preferences. These services aim to provide unique insights and experiences that are often missed when relying on conventional travel methods. The company emphasizes connecting travelers with local guides, thereby enhancing the authenticity of each trip. My Real Trip operates in multiple international markets, including popular travel destinations in Asia, Europe, and North America, serving a diverse clientele that ranges from solo travelers to families and groups seeking tailored adventures.In the most recent fiscal year of 2024, My Real Trip reported a revenue of USD 65.43 mn and an EBITDA of USD 0.50 mn. The company's revenue structure is based on service fees from travel bookings, guided tours, and partnerships with local service providers. Customers purchase travel packages or book experiences through the company's platform, with pricing varying according to service level and exclusivity. My Real Trip also benefits from strategic collaborations with local businesses, enhancing its service portfolio and providing competitive pricing and unique experiences.My Real Trip plans to leverage its recent Series F funding to enhance its service offerings and expand its market reach. The company is designing new products aimed at improving customer engagement, targeting a launch by mid-2024. Additionally, My Real Trip is looking to expand into new markets, particularly in Southeast Asia and Europe, by the end of 2024. Following the exit of VIG Partners in January 2024, which yielded a 10% increase on their investment, the company is well-positioned to utilize this funding to support its growth initiatives and further strengthen its market presence.

## Funding rounds

- Series A, Jun 19, 2014, $1M — Smilegate Investment, Capstone Partners

## Investors

- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series A
- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Series A