# My Hobnob

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/my-hobnob

- Industry: Internet
- Headquarters: Haiku-Pauwela, US
- Website: www.hobnob.io
- Total disclosed funding: $2.3M
- Latest round: Seed (Feb 4, 2016)
- Investors on record: 4

## About

My Hobnob Inc. specializes in digital event planning tools, providing users with efficient solutions for organizing gatherings through innovative features such as custom invitations and event management capabilities.Founded in 2014 in Haiku-Pauwela, US, My Hobnob Inc. creates an app designed for event planning. In February 2016, the company secured USD 2.25 mn in Seed funding, bringing its total amount raised to USD 2.25 mn. The funding was led by Aspect Ventures, Bessemer Venture Partners, Greycroft Partners, and Norwest Venture Partners. The firm has completed 2 deals to date.Hobnob offers a suite of digital event planning tools designed to streamline the organization of various types of gatherings. Its core product features include custom video and photo invitations, free event websites, and the ability to create sign-up lists, flyers, and ticketing solutions. The app simplifies the event planning process for users, including organizers of fundraisers, book clubs, hiking groups, garden clubs, and public service events. By enabling quick communication through text message invitations, Hobnob enhances response rates and allows hosts to manage their events effectively. The application serves a diverse clientele across various geographical markets, including North America and Europe, catering to both individual users and organizations.Hobnob generates revenue through a transaction structure that includes subscription models and direct-to-consumer sales. Clients using the platform can access various pricing plans covering event planning features, including the flagship service of custom invitation creation and management tools. This structure allows users to pay for specific services based on their event needs, with the option for add-ons such as enhanced ticketing capabilities or additional design features. Transactions are executed directly through the app, enabling users to engage in seamless purchase processes for their event planning solutions. These offerings provide Hobnob with a steady revenue stream from both individual event hosts and larger organizations needing comprehensive event management tools.My Hobnob Inc. plans to leverage its recent Seed funding of USD 2.25 mn raised in February 2016 to enhance its product offerings and expand its market reach. The company is focusing on developing new features to improve user experience and increase functionality within the app. Additionally, Hobnob is targeting further expansion into European markets to diversify its user base. The firm aims to roll out these new features and enter these markets within the next two years.

## Funding rounds

- Seed, Feb 4, 2016, $2.3M — Norwest Venture Partners, Greycroft, Bessemer Venture Partners, Aspect Ventures

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Seed