# My Health Direct

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/my-health-direct

- Industry: Healthcare IT
- Headquarters: Nashville, US
- Website: www.myhealthdirect.com
- Total disclosed funding: $8M
- Latest round: Series B (Apr 6, 2011)
- Investors on record: 2

## About

My Health Direct, Inc. is a Nashville-based technology company that enhances healthcare access through its innovative digital scheduling solutions, streamlining patient appointment processes for healthcare providers across the United States.Founded in 2006, My Health Direct, Inc. specializes in digital healthcare scheduling solutions aimed at improving patient engagement and access. The company has not pivoted in its core business strategy. My Health Direct was acquired by Experian in August 2019, although financial details of the acquisition were not disclosed. The firm is headquartered in Nashville, US, and has raised a total of USD 8.00 mn across several funding rounds, with the latest being a VENTURE DEBT round of USD 4.00 mn led by Square 1 Bank. The company has completed 11 deals to date.My Health Direct primarily offers a comprehensive digital scheduling platform known as Patient Scheduling Software. This solution facilitates 24/7 online patient scheduling, enhancing patient retention and referral completion rates. It allows healthcare providers, including health systems, health plans, and physician groups, to optimize scheduling by automating appointment management and streamlining workflows. Key functions include guided appointment search, automated reminders via IVR, SMS, and email, as well as consumer self-scheduling options. The client base encompasses some of the largest healthcare organizations in the U.S., targeting urban and suburban markets that demand a digitally efficient scheduling experience.My Health Direct generates revenue through a subscription-based model for its Patient Scheduling Software and associated services. Clients engage in agreements featuring recurring payments for software access, which includes automated patient outreach and call center scheduling optimization. These B2B partnerships allow healthcare organizations to enhance operational efficiency and patient engagement. Revenue is closely linked to client scale, with larger healthcare systems typically incurring higher transaction values due to the complexity and customization of the services offered, centered around the Patient Scheduling Software.My Health Direct plans to expand its offerings and market reach significantly. Following its acquisition by Experian, the company aims to enhance its product lineup, although specific new products have not yet been detailed. The focus for geographic expansion includes targeting additional urban centers across the U.S. to meet growing demand for digital scheduling solutions. The funding from the recent VENTURE DEBT round will support these initiatives, although specific plans for resource allocation have not been explicitly outlined.

## Funding rounds

- Series B, Apr 6, 2011, $4M — Chrysalis Ventures, Arboretum Ventures
- Series A, Dec 15, 2009, $4M — Chrysalis Ventures

## Investors

- Chrysalis Ventures (https://capitalatlas.ai/funds/chrysalis-ventures) — Series A, Series B
- Arboretum Ventures (https://capitalatlas.ai/funds/arboretum-ventures) — Series B