# My Expert Midwife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/my-expert-midwife

- Industry: Consumer Products
- Headquarters: UK
- Website: www.myexpertmidwife.com
- Total disclosed funding: $2.5M
- Latest round: Seed (May 26, 2022)
- Investors on record: 1

## About

Based in North Yorkshire, UK, and founded in 2017 by co-founders Lesley Gilchrist and Claire Charlton, My Expert Midwife provides personal care products, expert advice, and support to women throughout their pregnancy, birth, and postpartum journey. In July 2025, My Expert Midwife Limited raised GBP 1.59 million in venture funding led by returning investor Pembroke VCT. Individual investors also participated in the round. The product line of My Expert Midwife includes a wide range of solutions, including pre-conception supplements, pregnancy and postpartum skincare products, and baby care essentials, such as massage oil, perineal spray, mum set, baby cream, serums, and many more. Through pre-conception, the firm offers ovulation kits and supplements for men and women. The company utilized natural and safe ingredients to formulate and develop products, ensuring that are suitable for use during pregnancy and breastfeeding.  The company also offers various platforms, such as videos, blogs, ebooks, guides, and interactive webinars, to help women navigate through the journey. My Expert Midwife Limited will use the July 2025 funding to bolster its ecommerce and retail channels and support the rollout of its brand's relaunch, including strategic partnerships, retail distribution, investment in research and development, and product innovation.

## Funding rounds

- Seed, May 26, 2022, $2.5M — Pembroke VCT

## Investors

- Pembroke VCT (https://capitalatlas.ai/funds/pembroke-vct) — Seed