# MVPindex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mvpindex

- Industry: Software
- Headquarters: Austin, US
- Website: www.mvpindex.com
- Total disclosed funding: $29M
- Latest round: Series B (Jun 26, 2023)
- Investors on record: 2

## About

Based in the US, MVPindex specializes in social media analytics and sponsorship valuation, providing tools that help brands measure and enhance their partnerships within the sports and media sectors.MVPindex, founded in 2012 in Austin, US, provides analytics solutions for sponsorship measurement and valuation. The company has engaged in three funding deals, with the latest being a USD 20.00 mn Series B round led by Verance Capital on June 26, 2023. Asaf Furman, Brian Foley, and Wiekert Visser serve as the CEOs, collectively steering the company’s strategic direction.MVPindex provides a comprehensive suite of software solutions designed for measuring and valuing partnerships and sponsorship activations within the sports and media industries. Their offerings leverage advanced data analytics and AI technologies to deliver insights into sponsorship performance, brand visibility, and audience engagement. The platform integrates various metrics, including social media data, OTT viewership, and event data from over 3.2 million households across 210 Designated Market Areas (DMAs) in the US. The customer base comprises sports leagues, teams, agencies, and brands focused on enhancing their sponsorship strategies and investment returns, primarily targeting clients in North America.MVPindex generates revenue through a subscription-based model for its data analytics platform, catering to businesses engaged in sponsorship valuation and media measurement. Clients engage in long-term partnerships for ongoing access to the platform's reporting and analytics features. Their pricing structure is customized to client needs, offering different service tiers that include standard reporting, custom insights, and dedicated support. Key offerings include advanced logo detection and sponsorship valuation tools, designed to integrate seamlessly with clients' marketing frameworks.Following the recent Series B funding round, in which MVPindex raised USD 20.00 mn led by Verance Capital in June 2023, the company plans to enhance its product development. This funding will support the launch of new products aimed at expanding their analytics capabilities and market reach. Additionally, MVPindex seeks to enter new geographic markets to broaden its customer base, with specific plans to focus on major metropolitan areas across North America.

## Funding rounds

- Series B, Jun 26, 2023, $20M — Verance Capital
- Series A, Jan 19, 2016, $7M — KB Partners
- Angel, Dec 1, 2005, $2.4M — KB Partners

## Investors

- KB Partners (https://capitalatlas.ai/funds/kb-partners) — Angel, Series A
- Verance Capital (https://capitalatlas.ai/funds/verance-capital) — Series B