# Must It Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/must-it-co

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.mustit.co.kr
- Total disclosed funding: $12M
- Latest round: Series A (Jul 21, 2020)
- Investors on record: 4

## About

Founded in 2011 and based in Seoul, South Korea, Must It Co., Ltd. operates as an online retailer that sells high-end fashion and beauty products for men, women, and kids. In June 2022, MUSTIT raised KRW 20 billion in venture funding from a new investor CJ ENM. As of 2022, the company is led by its CEO Yong-min Cho.

MUSTIT offers an e-commerce platform for fashion-related items including clothing, footwear, belts, handbags, and accessories.

The company will use the June funding to spur collaboration with CJ ENM for various luxury services.

## Funding rounds

- Series A, Jul 21, 2020, $12M — SBVA, IMM Investment, Medici Investment, K2 Investment Partners

## Investors

- SBVA (https://capitalatlas.ai/funds/sbva) — Series A
- IMM Investment (https://capitalatlas.ai/funds/imm-investment) — Series A
- Medici Investment (https://capitalatlas.ai/funds/medici-investment) — Series A
- K2 Investment Partners (https://capitalatlas.ai/funds/k2-investment-partners) — Series A