# Music Audience Exchange

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/music-audience-exchange

- Industry: Software
- Headquarters: Frisco, US
- Website: www.musicaudienceexchange.com
- Total disclosed funding: $14M
- Latest round: Series B (Oct 11, 2022)
- Investors on record: 5

## About

Music Audience Exchange, Inc. connects brands with music artists, facilitating impactful marketing partnerships that enhance consumer engagement through authentic music-driven campaigns.Founded in 2014 and headquartered in Frisco, US, Music Audience Exchange, Inc. specializes in artist-brand collaborations. The company has completed 3 deals, with the most recent deal occurring on October 11, 2022. Their latest funding round was a Series B, raising USD 4.08 mn led by Interlock Partners, with participation from Method Capital. The company's valuation currently stands at USD 51.381 mn. The co-founders of the company include George Howard, Justin Mink, Nathan Hanks, and Sean Hozumi, with Nathan Hanks serving as CEO.Music Audience Exchange, Inc. specializes in connecting brands with music artists through its proprietary platform, SET. This platform facilitates collaborations that leverage artists' audiences across various channels such as social media and live events, enabling brands to enhance visibility and consumer engagement. Their clientele spans multiple markets, including North America, Europe, and parts of Asia, and they have executed over 500 campaigns, utilizing billions of impressions to deliver tailored marketing solutions.Music Audience Exchange, Inc. operates on a revenue model that centers around partnerships and marketing campaigns through the SET platform. Brands collaborate with artists for marketing strategies that optimize exposure via music-related events. Pricing structures vary based on campaign objectives, which include audience reach and engagement metrics. The company engages in B2B transactions where brands partner directly to develop specific marketing initiatives, supported by detailed insights and analytics that demonstrate campaign effectiveness to clients.In October 2022, Music Audience Exchange, Inc. raised USD 4.08 mn in a Series B funding round, which is part of a larger USD 5 mn series B funding effort. The company plans to utilize this funding to grow its team, expand into new geographic markets, and further develop its product offerings. Specific markets targeted for expansion include Europe and Asia, with anticipated initiatives set to launch over the next year.

## Funding rounds

- Series B, Oct 11, 2022, $4.1M — Interlock Partners, Method Capital
- Series A, Mar 2, 2017, $6M — Math Venture Partners, G Bar Ventures, Method Capital
- Seed, Dec 25, 2015, $3.5M — Math Venture Partners, Beta Bridge Capital

## Investors

- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Seed, Series A
- Beta Bridge Capital (https://capitalatlas.ai/funds/beta-bridge-capital) — Seed
- G Bar Ventures (https://capitalatlas.ai/funds/g-bar-ventures) — Series A
- Method Capital (https://capitalatlas.ai/funds/method-capital) — Series A, Series B
- Interlock Partners (https://capitalatlas.ai/funds/interlock-partners) — Series B