# Mushroom Cups

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mushroom-cups

- Industry: Consumer Products
- Headquarters: Croatia
- Website: www.mushroomcups.com
- Latest round: Seed (Jun 11, 2019)
- Investors on record: 1

## About

Mushroom Cups is a company that specializes in crafting mushroom-infused organic coffee, combining the benefits of premium organic Arabica coffee with adaptogenic mushrooms for enhanced wellness and energy.Founded in 2016 in Croatia, Mushroom Cups offers mushroom-infused coffee products that combine health benefits with gourmet flavors. The company has undergone no significant business pivots and does not operate as a subsidiary of another entity. The founders, Ante Dagelic and Stipe Rezic, have also been instrumental in the company's direction, with Stipe Rezic currently serving as CEO. Mushroom Cups raised funding for its initiatives, with a notable SEED round occurring on June 11, 2019, from new investor SOSV, though the total amount raised remains undisclosed.Mushroom Cups International specializes in providing mushroom-infused organic coffee, primarily featuring premium organic Arabica coffee blended with various adaptogenic mushrooms. Their core offering, known as Mushroom Coffee, is designed to deliver a unique energy boost without the jitters or digestive issues commonly associated with traditional coffee. This product targets individuals seeking a healthier alternative to conventional coffee, particularly those with demanding lifestyles, such as healthcare professionals and busy parents. The company markets its products to consumers across multiple geographical regions, including North America and Europe, catering to health-conscious individuals who prioritize both taste and wellness in their beverage choices. The mushroom coffee not only offers a fine taste but also claims to improve energy, focus, digestion, and general well-being, thus addressing specific user needs.Mushroom Cups International generates revenue through direct-to-consumer sales, primarily via their online platform, where customers can purchase individual sachets as well as bundled products. The business employs a straightforward transaction structure, allowing consumers to place one-time orders or subscribe for regular deliveries, enhancing customer loyalty and convenience. Pricing plans for their mushroom coffee products reflect their premium positioning in the market, with consumers likely paying a higher price point for the perceived health benefits associated with mushroom adaptogens. By leveraging customer testimonials and proven health benefits, the company reinforces its value proposition, making it a compelling choice among health-focused consumers. Specific pricing details for individual products or subscription services are integral to the company's revenue model, aligning with consumer expectations for quality and effectiveness.Mushroom Cups plans to enhance its product line by launching new mushroom-infused beverages, with specific release dates yet to be announced. The company is also targeting expansion into additional markets, particularly in Asia and Australia, by 2024. The SEED funding raised in June 2019 will be utilized to support these growth initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Seed, Jun 11, 2019 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed