# Musement S.p.A.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/musement-s-p-a

- Industry: Internet
- Headquarters: Milan, Italy
- Website: www.musement.com
- Total disclosed funding: $16M
- Latest round: Series B (Nov 15, 2016)
- Investors on record: 4

## About

Musement S.p.A. is a travel tech company specializing in ticketing solutions for attractions and activities worldwide, enhancing travel experiences through streamlined access and diverse offerings.Founded in 2012, Musement S.p.A. is based in Milan, Italy, and focuses on providing innovative ticketing services for tourists. The company underwent a significant change in 2018 when it was acquired by TUI Group, with financial terms undisclosed. The company has completed a total of 4 deals, with its most recent funding round being a Series B in September 2018, where it raised USD 10.00 mn led by Micheli Associati, alongside investors 360 Capital and P101. The total amount raised by Musement to date is USD 10.00 mn.Musement offers a diverse range of products and services focused on providing ticketing solutions for attractions, museums, and various activities worldwide. Their core offerings include skip-the-line tickets to popular landmarks, guided tours, and unique experiences that enhance travel for individual travelers, families, and groups. Musement operates in major cities across Europe, North America, Asia, and the Middle East, catering to a global audience that values convenience in travel planning.In the most recent year, 2023, Musement reported revenue of USD 160.82 mn, with an EBITDA of USD -20.65 mn. Revenue is generated through ticket sales and experiences facilitated via an online platform, allowing customers to purchase tickets for specific attractions or activities at set prices. The pricing structure varies based on the type of experience, including individual ticket purchases and bundled offers, thereby maximizing customer spend.Going forward, Musement aims to expand its product offerings and geographical reach. Specific details on upcoming new products have yet to be disclosed, but the company is focused on entering additional markets to enhance its service delivery. The funding raised in September 2018 will support these strategic initiatives as Musement continues to develop its platform and expand into new regions.

## Funding rounds

- Series B, Nov 15, 2016, $10M — 360 Capital, Micheli Associati, P101
- Series A, Mar 5, 2015, $5.3M — 360 Capital, Micheli Associati, Italian Angels for Growth, P101
- Angel, Oct 30, 2013, $0.9M — 360 Capital, Italian Angels for Growth

## Investors

- 360 Capital (https://capitalatlas.ai/funds/360-capital) — Angel, Series A, Series B
- Italian Angels for Growth (https://capitalatlas.ai/funds/italian-angels-for-growth) — Angel, Series A
- Micheli Associati (https://capitalatlas.ai/funds/micheli-associati) — Series A, Series B
- P101 (https://capitalatlas.ai/funds/p101) — Series A, Series B