# Murf

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/murf

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.murf.ai
- Total disclosed funding: $12M
- Latest round: Series A (Sep 21, 2022)
- Investors on record: 2

## About

Murf Inc. is an innovative company specializing in advanced AI voice generation technology, offering tools that convert written text into natural-sounding speech for diverse applications.Founded in 2020 and headquartered in Salt Lake City, US, Murf Inc. focuses on AI-driven voice technology. The company was established by Ankur Edkie, Divyanshu Pandey, and Sneha Roy, with Ankur Edkie serving as CEO. Murf Inc. has successfully completed two funding deals, with the latest being a Series A round in September 2022, raising USD 10 mn from lead investor Z47 and participants including Elevation Capital. The total amount raised by the company so far is USD 10 mn, with a current valuation of USD 46.36 mn.Murf AI specializes in providing an advanced AI voice generator that transforms written text into natural-sounding speech. Their core product offerings include Murf Studio, an AI voice generator enabling rapid voiceover production, and Murf API, which allows developers to integrate versatile voice capabilities into their applications. This technology supports over 200 voices across 20 languages, catering to a diverse clientele spanning industries such as marketing, e-learning, and corporate communications.Murf AI generates revenue primarily through subscription-based pricing models for its suite of products and services. Clients select from various pricing plans tailored to their needs, which include access to premium features and commercial rights for voiceovers. Revenue transactions occur through direct sales to enterprises and partnerships with organizations seeking to integrate voice technology into their offerings. These transactions typically involve annual or monthly subscription fees, depending on the service level required.In September 2022, Murf Inc. raised USD 10 mn in Series A funding led by Matrix Partners India, with participation from Elevation Capital and other individual investors. The company plans to utilize this funding to drive further product innovation, accelerate research and development, and scale its presence in focused geographies. Future projects aim to introduce new products designed to enhance their offerings, with strategic expansion plans targeting additional markets in North America, Europe, and Asia-Pacific.

## Funding rounds

- Series A, Sep 21, 2022, $10M — Elevation Capital, Z47
- Seed, Jul 28, 2021, $1.5M — Elevation Capital

## Investors

- Elevation Capital — Seed, Series A
- Z47 (https://capitalatlas.ai/funds/z47) — Series A