# Mumzworld.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mumzworld-com

- Industry: Retail
- Headquarters: Dubai, United Arab Emirates
- Website: www.mumzworld.com
- Latest round: Series B (Oct 2, 2018)
- Investors on record: 8

## About

Mumzworld.com is a leading online marketplace in the Middle East, specializing in products for mothers, babies, and children, offering a comprehensive selection to meet diverse parenting needs.Founded in 2011 and headquartered in Dubai, United Arab Emirates, Mumzworld.com serves as a prominent e-commerce platform dedicated to mothers, babies, and children. The company has undergone strategic changes to enhance its service offerings and expand its market reach. The founder's details are not disclosed, and there is no information regarding any parent or subsidiary companies. Mumzworld.com has completed multiple funding rounds, with the most recent deal occurring on June 28, 2021, when Tamer Group agreed to acquire the company, although the financial terms of the deal were not disclosed.Mumzworld operates as the premier online shopping destination in the Middle East for mothers, babies, and children, providing an extensive range of products designed to cater to the varying needs of this demographic. Their core offerings encompass categories such as diapers, feeding gear, toys, outdoor products, bath essentials, safety equipment, clothing, nursery supplies, and books, all curated to support families through different stages of parenting. The platform focuses on delivering high-quality products and emphasizes convenience with features like same-day delivery services in key markets. Mumzworld serves a diverse customer base across several countries, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, and more, extending its reach to international customers by offering worldwide shipping.Mumzworld generates revenue primarily through direct-to-consumer sales, leveraging its online platform to facilitate transactions with individual customers across its various product categories. The company's revenue structure is built on single-purchase transactions, where customers select and pay for products directly through the website. Mumzworld’s offerings include flagship products tailored for mothers and children, available at competitive pricing to attract a broad clientele. Though specific pricing plans and detailed transaction structures are not disclosed, the firm promotes a seamless shopping experience that encourages repeat purchases through user-friendly navigation and flexible payment options. Overall, Mumzworld's strategy focuses on enhancing customer satisfaction while maximizing sales through a diverse selection of essential parenting products.Mumzworld.com is poised for future growth with initiatives to expand its product offerings and explore new geographic territories. The company is currently designing new products aimed at enhancing its catalog for parents and children, although specific release dates have not been provided. Plans for expansion include targeting additional markets in the Middle East and beyond, though the exact regions and timelines are not disclosed. The recent acquisition by Tamer Group is expected to provide support and resources to facilitate these growth initiatives.

## Funding rounds

- Series B, Oct 2, 2018 — Gulf Islamic Investments
- Series B, May 1, 2018 — Global Ventures
- Series B, Feb 8, 2018 — Swicorp, Wamda Capital
- Series B, Feb 1, 2016 — Endeavor Catalyst, Wamda Capital, twofour54, Precinct Partners, WSB Holding

## Investors

- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- Wamda Capital (https://capitalatlas.ai/funds/wamda-capital) — Series B
- twofour54 — Series B
- Precinct Partners (https://capitalatlas.ai/funds/precinct-partners) — Series B
- WSB Holding — Series B
- Swicorp (https://capitalatlas.ai/funds/swicorp) — Series B
- Global Ventures (https://capitalatlas.ai/funds/global-ventures) — Series B
- Gulf Islamic Investments (https://capitalatlas.ai/funds/gulf-islamic-investments) — Series B