# Muhe Network

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/muhe-network

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.muhenet.com
- Latest round: Series A (Mar 1, 2011)
- Investors on record: 1

## About

Muhe Network is a mobile gaming company specializing in interactive games that enhance user engagement through immersive storytelling and dynamic gameplay. It operates across various international markets, aiming to captivate diverse gaming audiences.Founded in 2011, Muhe Network is based in Shanghai, China, and focuses on mobile gaming. In August 2013, the company was acquired by Phoenix Media for CNY 310 million, obtaining a 64% stake. The CEO, Bo Wu, leads the company in its strategic initiatives and operational execution.Muhe Network specializes in mobile gaming, offering a range of interactive games designed to engage users through immersive storytelling and dynamic gameplay. This includes a focus on enhancing user experience and providing entertainment solutions aimed at diverse demographics, from casual to dedicated gamers. The company's products are available in markets such as North America, Europe, and Southeast Asia, utilizing popular themes and user-friendly interfaces to attract gamers.Muhe Network generates revenue primarily from in-game purchases and subscriptions related to its mobile games. Transactions occur directly between the company and users via app stores and online platforms, employing various monetization strategies, including premium features and exclusive content. Users typically engage through microtransactions or monthly subscriptions, allowing the company to maintain consistent revenue from a loyal user base while expanding its market reach.Following its acquisition, Muhe Network plans to leverage the recent funding of CNY 310 million to support the development of new mobile games aimed at enhancing user engagement. The company targets expansion into additional markets, specifically increasing its presence in regions like Latin America and Africa by 2024, aiming to diversify its user base further. This funding will be instrumental in developing innovative gaming experiences and marketing initiatives to facilitate its growth strategy.

## Funding rounds

- Series A, Mar 1, 2011 — MPC

## Investors

- MPC — Series A