# Muffin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/muffin

- Industry: Education/Training
- Headquarters: Beijing, China
- Website: www.muffin100.com/
- Latest round: Series A (Mar 18, 2026)
- Investors on record: 2

## About

Muffin is a China-based company specializing in innovative athletic and fitness solutions that enhance performance and wellness for athletes and fitness enthusiasts.Founded in 2021 in Beijing, China, Muffin focuses on developing athletic performance solutions. The company has successfully executed one deal as of March 18, 2026, indicating a strong market presence. The founder's previous experiences are not detailed, and the company operates independently without mention of parent or subsidiary relations.???? specializes in providing innovative athletic and fitness solutions aimed at enhancing athletic performance and overall wellness. The company’s core offerings include a range of sports equipment, wearable fitness technology, and personalized training programs designed to meet the needs of both amateur and professional athletes. These products are engineered to help users optimize their training regimens, improve their performance metrics, and maintain their physical health. The company targets a diverse clientele, including individual athletes, sports teams, fitness enthusiasts, and wellness centers, with a focus on markets in Asia and North America. By emphasizing advanced technology and user-centric design, ???? addresses specific challenges in the sports and fitness industries, such as performance tracking and injury prevention.The revenue structure of ???? is primarily derived from direct-to-consumer sales, subscription-based training programs, and partnerships with fitness retailers. Transactions involve customers purchasing products directly through the company’s e-commerce platform, where they can select from various flagship items designed for performance enhancement. Additionally, clients may subscribe to monthly or annual training plans that offer personalized coaching and access to exclusive content, further driving recurring revenue. The pricing strategy reflects the premium nature of the brand, with costs tailored to align with the high-quality offerings that cater to serious athletes and fitness professionals. Specific pricing details for individual products and services are strategically designed to enhance customer engagement and loyalty.In March 2026, Muffin raised an undisclosed amount in Series A funding from investors Shunxi Fund and Shenzhen Longhua Industrial Capital Investment. The company plans to utilize this funding for C-end market expansion, technology research and development, and team expansion. Muffin is also looking into introducing new athletic products aimed at enhancing performance metrics, although specific release dates are not provided. Additionally, the company aims to expand its market presence specifically targeting regions in Asia and North America.

## Funding rounds

- Series A, Mar 18, 2026 — Shunxi Fund, Shenzhen Longhua Industrial Capital Investment

## Investors

- Shunxi Fund (https://capitalatlas.ai/funds/shunxi-fund) — Series A
- Shenzhen Longhua Industrial Capital Investment — Series A