# Mtivity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mtivity

- Industry: Software
- Headquarters: London, UK
- Website: www.mtivity.com
- Total disclosed funding: $10M
- Latest round: Series C (Jul 19, 2007)
- Investors on record: 5

## About

Mtivity Ltd. provides innovative cloud-based applications aimed at optimizing marketing activation processes for diverse industries, enhancing operational efficiency and sustainability.Founded in 2001, Mtivity Ltd. is headquartered in London, UK, specializing in cloud-based marketing solutions. The company has undergone strategic developments to align with market needs. The CEO is Patrick Kremer. In July 2007, Mtivity raised USD 7.08 mn in Series C funding from investors including Albany Venture Managers and Hotbed, bringing the total amount raised to USD 7.08 mn. The firm has completed three deals since its inception.Mtivity specializes in providing cloud-based applications that optimize marketing activation processes across various industries. The core offerings include solutions for marketing, point of sale, promotional activities, and premium activations, designed to streamline operations from inception through execution. Key features comprise carbon impact analysis, marketing service provider sourcing technology, e-commerce interfaces, and ERP integrations, which facilitate a comprehensive approach to supplier relationship management and data accessibility. These applications serve a diverse client base, including multinational brands seeking to enhance their marketing effectiveness and efficiency. Mtivity's products operate in various geographical markets, specifically targeting North America, Europe, and Asia-Pacific, where brands are increasingly focused on sustainability and operational optimization.The revenue structure of Mtivity is based on subscription-based models tailored for B2B clients, including retailers and brand marketing teams. Clients engage with Mtivity through a structured transaction process that typically involves a direct partnership, where companies subscribe to the platform for access to its suite of applications. The pricing model is structured around tiered subscription plans, providing varying levels of access to features such as automated scoring, sourcing technology, and supplier management tools. These plans cater to organizations of different sizes, ensuring that both large corporations and smaller enterprises can leverage Mtivity's solutions effectively. The flagship products include the DREAM (Mpact) framework, aimed at driving profitable growth and efficient marketing operations for clients like Mondelez.Following the recent funding round in July 2007, Mtivity plans to focus on developing new products to enhance its service offerings. The company is targeting expansion into new geographic regions, specifically aiming to increase its presence in Asia-Pacific markets by 2025. The recent USD 7.08 mn funding will be utilized to support these initiatives, including product development and market entry strategies.

## Funding rounds

- Series C, Jul 19, 2007, $7.1M — YFM Equity Partners, Hotbed, Albany Venture Managers, Alliance Witan
- Series B, Jul 8, 2005, $2.6M — YFM Equity Partners, Alliance Witan
- Series A, Dec 1, 2003, $0.8M — London Fund Managers

## Investors

- London Fund Managers (https://capitalatlas.ai/funds/london-fund-managers) — Series A
- YFM Equity Partners (https://capitalatlas.ai/funds/yfm-equity-partners) — Series B, Series C
- Alliance Witan — Series B, Series C
- Hotbed — Series C
- Albany Venture Managers (https://capitalatlas.ai/funds/albany-venture-managers) — Series C