# mth Sense

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mth-sense

- Industry: Marketing/Advertising
- Headquarters: Belmont, US
- Website: www.mthsense.com
- Latest round: Seed (Aug 20, 2012)
- Investors on record: 1

## About

mth Sense Inc. leverages advanced yield optimization technology to enhance digital advertising operations, focusing on maximizing revenue for publishers through sophisticated machine learning solutions.mth Sense Inc. specializes in yield optimization for digital advertising. Founded in Belmont, US, the company has undergone strategic pivots to refine its offerings. The CEO, Mandar Agte, has a history of entrepreneurial ventures. In August 2012, mth Sense Inc. was the investment target in a Seed funding round from Y Combinator.RevSense, a platform by mth Sense, specializes in yield optimization technology for the digital advertising sector. Its machine learning platform automates ad management, optimizing revenue for publishers by analyzing variables like price floors and geolocations. The platform includes a tag management system that simplifies ad tag integration for clients, enhancing programmatic revenue generation.The revenue model of RevSense is based on subscription agreements and service fees associated with its yield optimization platform. Clients pay a base fee for core technology access, complemented by variable fees based on transaction volumes. This structure supports effective ad inventory optimization and improves reporting capabilities, ultimately benefiting the revenue of publishers.mth Sense Inc. is focused on developing new features for its yield optimization platform while planning to expand into additional markets in North America and Europe by the end of 2023. The recent Seed funding received in August 2012 will be utilized to support these product developments and market expansions.

## Funding rounds

- Seed, Aug 20, 2012 — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed