# Mr. Mention

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mr-mention

- Industry: Internet
- Headquarters: Busan, South Korea
- Website: www.mrmention.co.kr/
- Total disclosed funding: $1.2M
- Latest round: Series A (Feb 18, 2021)
- Investors on record: 4

## About

Mr. Mention, located in South Korea, operates a reservation platform focused on short-term and long-term stays, catering primarily to workation travelers by offering diverse property options for flexible lodging.Founded in 2015 in Busan, South Korea, Mr. Mention specializes in providing accommodation solutions for travelers. The company has executed a total of 5 deals, with the most recent deal occurring on December 7, 2022, when it raised KRW 2 billion in venture funding from returning investors Coolidge Corner Investment and K Bridge Investment, along with other unspecified investors. The company is led by CEO Sungjun Jung. Mr. Mention operates a distinctive reservation platform tailored for both short-term and long-term stays, primarily focusing on workation travelers. It offers a range of properties such as vacation homes, apartments, and themed accommodations, catering to individual travelers, families, and remote workers throughout South Korea, including sought-after locations like Jeju Island, Busan, and Seoul. The platform addresses the rising need for flexible living arrangements, particularly as remote work gains traction, allowing users to explore properties and book after registering on the website.Mr. Mention generates revenue through a commission-based model linked to each booking made via its platform. The service facilitates transactions between property owners and end-users, with a focus on direct-to-consumer sales. Clients can book accommodations, often benefiting from promotional offers for extended stays. Pricing reflects competitive rates for nightly stays, with incentives for weekly or monthly rentals that reduce per-night costs. This revenue model underscores the importance of attracting a stable user base to enhance and sustain business operations. In December 2022, Mr. Mention secured KRW 2 billion in venture funding aimed at expanding its business. The funds will be utilized to develop accommodations specialized for worksite travelers by regenerating vacant houses and enhancing existing properties. Additionally, the company plans to enter the Southeast Asian market, thereby broadening its geographic reach and service offerings.

## Funding rounds

- Series A, Feb 18, 2021 — K Bridge Investment, NICE Investment Partners
- Series A, Jan 7, 2019, $1.2M — Korea Development Bank, Busan United Holdings

## Investors

- Korea Development Bank (https://capitalatlas.ai/funds/korea-development-bank) — Series A
- Busan United Holdings (https://capitalatlas.ai/funds/busan-united-holdings) — Series A
- K Bridge Investment (https://capitalatlas.ai/funds/k-bridge-investment) — Series A
- NICE Investment Partners (https://capitalatlas.ai/funds/nice-investment-partners) — Series A