# Mr. Green Africa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mr-green-africa

- Industry: Environmental Services
- Headquarters: Nairobi, Kenya
- Website: www.mrgreenafrica.com
- Latest round: Series B (Dec 1, 2021)
- Investors on record: 6

## About

Mr. Green Africa is a recycling company dedicated to transforming plastic waste into high-quality products while empowering informal waste collectors through fair trade practices.Founded in 2014 in Nairobi, Kenya, Mr. Green Africa focuses on recycling plastic waste and integrating informal waste collectors into its supply chain. The company has engaged in 3 deals, with its most recent deal occurring in December 2021. The founder's background is not specified, and there are no mentions of subsidiary relationships.Mr. Green Africa specializes in recycling plastic waste, primarily focusing on integrating informal waste collectors into its supply chain while adhering to fair trade principles. The company processes fairly sourced recycled materials into high-quality products suitable for both local and international markets. Key offerings include a structured program that allows individuals to submit plastic waste at designated TOTAL Service Stations throughout Nairobi, where they can earn Green Points redeemable for airtime or purchases at the TOTAL Bonjour Shop. The end users of these services include environmentally conscious consumers and corporate clients looking to enhance their sustainability efforts. The geographical markets served by Mr. Green Africa extend beyond Kenya, catering to regional and international customers interested in sourcing recycled materials for various applications.Mr. Green Africa generates revenue through the collection and processing of recycled plastic waste, engaging directly with both individuals and corporate clients. Transactions typically occur at TOTAL Service Stations, where individuals exchange plastic waste for Green Points, creating a direct-to-consumer revenue model. Corporate partnerships are also integral to the business, as companies seeking sustainable solutions collaborate with Mr. Green Africa to procure high-quality recycled materials. While specific pricing plans for services have not been disclosed, the transactional structure is designed to facilitate both bulk sales to businesses and individual rewards for community participants, thus fostering a circular economy model. The company's focus on social and environmental impact complements its revenue generation strategy, aligning business success with positive community outcomes.In December 2021, Mr. Green Africa raised an undisclosed amount of Series B funding led by Dow Chemical Company, with participation from AlphaMundi Group, Bestseller Foundation, Minderoo Foundation, DOB Equity, and Global Innovation Fund. The company will use the funding to continue providing a reliable and consistent living wage to its waste pickers through fair and ethical pricing. Plans for future growth include the introduction of new products designed to enhance the plastic recycling process, with anticipated release dates not specified, and targeted expansion into additional markets across East Africa by 2023.

## Funding rounds

- Series B, Dec 1, 2021 — AlphaMundi, The Dow Chemical Company, DOB Equity, Global Innovation Fund, Bestseller Foundation, Minderoo Foundation

## Investors

- AlphaMundi (https://capitalatlas.ai/funds/alphamundi) — Series B
- The Dow Chemical Company — Series B
- DOB Equity (https://capitalatlas.ai/funds/dob-equity) — Series B
- Global Innovation Fund (https://capitalatlas.ai/funds/global-innovation-fund) — Series B
- Bestseller Foundation — Series B
- Minderoo Foundation — Series B