# MProfit Software Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mprofit-software-private

- Industry: Software
- Headquarters: Mumbai, India
- Website: www.mprofit.in
- Total disclosed funding: $1.5M
- Latest round: Seed (Nov 18, 2022)
- Investors on record: 7

## About

Based in Mumbai, India, and founded in 2007, MProfit Software Private Limited has developed a cloud-based platform that allows investors and wealth professionals to manage and track their multi-asset investments. Kiran Shah (CEO), Pallav Bhatt (CTO), Atik Shah (CBO), Ashin Shah (CPO), and Manish Jain are the co-founders of the company. In January 2023, MProfit raised USD 2 million in venture funding from Auxano Capital, ENAM, Gruhas Proptech, Rainmatter, and Samarthya Investment Advisors. As of January 2023, the company has clients in more than 300 cities.

The company offers a platform that allows customers to aggregate their investment portfolios across various asset classes and brokers in order to receive analytical and performance insights. The firm's platform features include management and tracking of multiple asset classes, management and tracking of multiple portfolios, and the creation of portfolio groups; auto-importing of trade files; management and tracking of F and O positions; tracking of portfolios; tracking of live valuations; receiving corporate action updates; receiving capital gains in the form of an income tax return; and gaining analytics and performance insights.

The enterprise generates revenue through subscription plans for investors, such as the lite plan, which costs USD 200 per month; the plus plan, which costs USD 500 per month; the HNI plan, which costs USD 1,500 per month; and the family office plan, which costs USD 5,000 per month. It also makes money through subscription plans for wealth professionals, such as the essential plan, which costs USD 1,000 per month; the advanced plan, which costs USD 1,500 per month; and the premium plan, which costs USD 2,500 per month.

The organisation plans to use the January 2023 funding to roll out new features, including advanced performance reporting, tracking for international assets, and API integrations.

## Funding rounds

- Seed, Nov 18, 2022, $1.5M — ENAM, Volrado Venture Partners, Rainmatter, Auxano Capital, Zerodha, Gruhas Proptech, Samarthya Investment Advisors

## Investors

- ENAM — Seed
- Volrado Venture Partners (https://capitalatlas.ai/funds/volrado-venture-partners) — Seed
- Rainmatter (https://capitalatlas.ai/funds/rainmatter) — Seed
- Auxano Capital (https://capitalatlas.ai/funds/auxano-capital) — Seed
- Zerodha — Seed
- Gruhas Proptech (https://capitalatlas.ai/funds/gruhas-proptech) — Seed
- Samarthya Investment Advisors (https://capitalatlas.ai/funds/samarthya-investment-advisors) — Seed