# MPowder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mpowder

- Industry: Food
- Headquarters: London, UK
- Website: www.mpowder.store
- Total disclosed funding: $0.7M
- Latest round: Seed (Nov 3, 2020)
- Investors on record: 2

## About

MPowder Ltd develops science-backed nutritional supplements aimed at women undergoing menopause and perimenopause, addressing their specific health needs with targeted formulations.MPowder Ltd, founded in 2015, operates from London, UK, and specializes in nutritional supplements for women in menopause. The company was co-founded by Rebekah Brown, who has experience in health and wellness entrepreneurship. In November 2020, MPowder raised GBP 0.50 million in a SEED funding round co-led by Founders Factory and Pink Salt Ventures, marking the company’s first significant financing effort.MPowder specializes in developing science-backed nutritional supplements tailored for women experiencing menopause and perimenopause. The company offers a range of core products designed to address common symptoms associated with hormonal changes during these life stages. Their flagship offerings include Meno-Boost, a foundational powder for menopause and post-menopause; Gut-Instinct, a prebiotic blend aimed at supporting gut health; and Mood-Food, a powdered capsule formulated to help with brain fog, mood, and sleep. These products are formulated based on naturopathic principles and are marketed to women primarily in the UK and US, with a focus on direct-to-consumer sales through their online platform. MPowder also provides personalized services, including naturopathic consultations and symptom tracking, which enhance the user experience and support customer engagement.MPowder generates revenue through a subscription model, allowing customers to conveniently receive their chosen products on a recurring basis. The subscription service commences with an introductory pricing plan starting from GBP 28.80 per month, which includes shipping and access to additional resources such as health consultations and symptom tracking services. Customers can also purchase products individually, including premium offerings like the Expert Rest Bundle, designed for comprehensive support of sleep and mood. The company focuses on direct-to-consumer sales, emphasizing community engagement and personalized health solutions as key components of their business strategy, facilitating ongoing customer relationships and enhancing customer loyalty and retention.As of November 2020, MPowder is focused on the development of new product formulations that cater to the evolving needs of their customer base. The recent SEED funding of GBP 0.50 million will be utilized to support these product launches and enhance their market presence. The company plans to expand its reach into new geographic markets, specifically targeting regions such as Europe and North America by mid-2023, leveraging their online platform for direct consumer access.

## Funding rounds

- Seed, Nov 3, 2020, $0.7M — Founders Factory, Pink Salt Ventures

## Investors

- Founders Factory (https://capitalatlas.ai/funds/founders-factory) — Seed
- Pink Salt Ventures (https://capitalatlas.ai/funds/pink-salt-ventures) — Seed