# Mperativ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mperativ

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.mperativ.io
- Total disclosed funding: $6.1M
- Latest round: Series A (Sep 8, 2021)
- Investors on record: 3

## About

Mperativ Inc. offers a Revenue Marketing Platform that enhances go-to-market visibility and optimizes marketing efficiency, integrating AI-driven insights to help clients effectively measure and manage key performance indicators.Founded in 2020, Mperativ Inc. is based in San Francisco, US, focusing on leveraging advanced analytics for marketing. The team behind Mperativ includes co-founders Daniel Raskin, Jim McHugh, and Paul Bryan, who bring extensive experience in the tech sector. Mperativ has successfully completed 2 deals, with their most recent funding on September 8, 2021, where they raised USD 5.000 mn in Series A funding, led by GFT Ventures, along with contributions from Heroic Ventures and WestWave Capital. The firm has a current valuation of USD 18.029 mn and has raised a total of USD 5.000 mn in funding to date.Mperativ specializes in providing a Revenue Marketing Platform designed to enhance go-to-market (GTM) visibility and optimize marketing efficiency. The platform integrates AI-powered insights to replace traditional vanity metrics, enabling users to track and measure key performance indicators (KPIs) related to pipeline growth and revenue generation. Mperativ’s core offerings allow marketing teams to assess campaign performance in real-time, aligning every marketing dollar spent with tangible revenue outcomes. The service is tailored for mid-to-large enterprises across various sectors including technology, telecommunications, and consumer goods, with significant adoption noted among companies such as NVIDIA, Cisco, and Apple. Its solutions are primarily available in North America, Europe, and parts of Asia, ensuring a broad geographical reach to meet the needs of diverse client profiles.Mperativ generates revenue through a subscription-based model, offering its clients access to its comprehensive platform that aids in marketing analytics and pipeline management. Clients typically engage in annual or multi-year contracts, allowing them to utilize the platform’s capabilities to drive their revenue marketing strategies effectively. The pricing structure is tiered, reflecting the scale and specific needs of the client, which may include features tailored to manage marketing metrics and campaign assessments. Flagship services encompass tools for real-time analytics and insights that directly correlate marketing activities with revenue performance. This transaction model not only fosters long-term partnerships with clients but also aims to deliver measurable ROI on marketing investments, solidifying Mperativ’s position in the revenue marketing domain.Mperativ plans to utilize the USD 5.000 mn raised in its Series A funding to operationalize revenue mindset across its entire business. The company is currently focused on developing new products aimed at enhancing their existing platform, with specific details on launch dates expected to be announced in the near future. Additionally, Mperativ is exploring opportunities to expand into new geographic markets, particularly in Asia-Pacific, by 2023 to meet the growing demand for advanced marketing analytics solutions.

## Funding rounds

- Series A, Sep 8, 2021, $5M — Heroic Ventures, WestWave Capital, GFT Ventures
- Seed, Nov 2, 2020, $1.1M — WestWave Capital

## Investors

- WestWave Capital (https://capitalatlas.ai/funds/westwave-capital) — Seed, Series A
- Heroic Ventures (https://capitalatlas.ai/funds/heroic-ventures) — Series A
- GFT Ventures (https://capitalatlas.ai/funds/gft-ventures) — Series A