# mParticle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mparticle

- Industry: Software
- Headquarters: New York, US
- Website: www.mparticle.com
- Total disclosed funding: $85M
- Latest round: Series D (Feb 14, 2020)
- Investors on record: 12

## About

Based in New York, US, and founded in 2012, mParticle Inc. is a mobile app that offers a customer data management platform that enables brands to integrate marketing stacks to optimize the customer experience. The company was founded by its CEO, Michael Katz, CPO Jason Lynn, and CTO Andrew Katz. In January 2025, Rokt Corp., a portfolio company of CVC Group, Moelis Capital Partners, Tiger Global Management, TI Ventures, Square Peg, Wellington Management, MA Asset Management, TDM Growth Partners acquired? mParticle, Inc. from Battery Ventures, Bowery Capital, Harbinger Ventures, Greylock Partners, GV, Eniac Ventures, Golden Ventures, Social Capital, Bain Capital, FJ labs, Arrowroot Capital and Permira for USD 300 million. mParticle provides a customer data platform for brands to accelerate growth by unifying data and simplifying partner integrations with enterprise-class security and reliability. By connecting data seamlessly across channels, the company enhances advertising, marketing, and analytics of the brands, including Airbnb, Spotify, NBC Universal, Starwood, Walmart, and others. In addition, the company’s platform enables data connections, data quality, data governance, data-driven personalization, and integrations to manage clients’ customer data end-to-end. The company’s solutions are for multiple verticals, including retail, financial services, media, travel, gaming, and quick-service restaurants, as well as for different roles, such as developers, project managers, and growth marketers. The company generates revenue through subscriptions to its product package based on monthly tracked users (MTU) and data storage.

## Funding rounds

- Series D, Feb 14, 2020, $14M — Arrowroot Capital
- Series C, Sep 19, 2017, $34M — Bain Capital, Harmony Partners, Social Capital
- Series B, Sep 28, 2016, $18M — Bain Capital, Social Capital
- Series A, Nov 16, 2015, $15M — Golden Ventures, Eniac Ventures, Social Capital, Bowery Capital
- Seed, Oct 9, 2014, $1.5M — Battery Ventures, Bowery Capital, Harbinger Capital Partners
- Seed, Oct 31, 2013, $1.8M — Greylock Partners, GV, Bowery Capital
- Seed, Jul 19, 2013, $0.7M — Battery Ventures, Bowery Capital, Harbinger Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Seed
- Bowery Capital (https://capitalatlas.ai/funds/bowery-capital) — Seed, Series A
- Harbinger Ventures (https://capitalatlas.ai/funds/harbinger-ventures) — Seed
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Harbinger Capital Partners — Seed
- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Series A
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Series A
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series A, Series B, Series C
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B, Series C
- Harmony Partners (https://capitalatlas.ai/funds/harmony-partners) — Series C
- Arrowroot Capital (https://capitalatlas.ai/funds/arrowroot-capital) — Series D