# Moz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moz

- Industry: Software
- Headquarters: Seattle, US
- Website: www.moz.com
- Total disclosed funding: $29M
- Latest round: Series C (Jan 25, 2016)
- Investors on record: 3

## About

Moz, Inc. provides a suite of SEO tools that empower businesses to enhance their online visibility and marketing strategies through data-driven insights and analytics.Founded in 2004 in Seattle, US, Moz, Inc. specializes in search engine optimization tools. The company was co-founded by Mark Hernandez and Marlo Hernandez, with Sarah Bird currently serving as CEO. In June 2021, iContact acquired Moz, Inc. for an undisclosed sum. To date, Moz has received USD 10.00 mn in funding through a Series C round led by Foundry Group, which raised the company's valuation to USD 117.879 mn.Moz offers a comprehensive suite of SEO tools designed to enhance digital marketing strategies for businesses of all sizes. Its core products include Moz Pro, which provides features for keyword research, site audits, rank tracking, and competitive analysis, and Moz Local, which focuses on managing and optimizing local business listings across various online platforms. The Moz API allows businesses to integrate SEO metrics into their own tools, while STAT provides enterprise-level SERP tracking and analytics. These products address critical challenges in search engine optimization, such as improving site visibility, enhancing user experience, and driving organic traffic. Moz serves a diverse client base, including small businesses, digital marketing agencies, and large enterprises across various geographical markets, particularly in North America, Europe, and Asia.Moz generates revenue primarily through subscription-based models, offering various pricing tiers for its products, including Moz Pro and Moz Local, tailored to different user needs. Clients typically subscribe to these services on a monthly or annual basis, gaining access to features that enable them to optimize their content and track their SEO performance effectively. The subscription structure allows for flexibility, accommodating both small businesses seeking basic SEO tools and larger enterprises requiring comprehensive analytics and reporting capabilities. Additionally, partnerships and integrations with other marketing technology platforms enhance Moz's offering, creating a robust ecosystem for users. Specific pricing details for each product are structured to ensure accessibility while providing advanced features that meet market demands.Following the acquisition in June 2021, Moz plans to leverage its resources to enhance product offerings and expand its market presence. The company is developing new SEO tools aimed at improving user experience and functionality, with anticipated launches in the upcoming quarters. Additionally, Moz intends to explore expansion into new geographic markets, particularly targeting regions in Asia and Europe by late 2023. Recent funding will be allocated towards these initiatives, enhancing product development and market outreach.

## Funding rounds

- Series C, Jan 25, 2016, $10M — Foundry Group
- Series B, Apr 23, 2012, $18M — Ignition Partners, Foundry Group
- Series A, Nov 30, 2007, $1.1M — Ignition Partners, Curious Office Partners

## Investors

- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series A, Series B
- Curious Office Partners — Series A
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series B, Series C