# Moxie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/moxie

- Industry: Software
- Headquarters: US
- Website: www.joinmoxie.com
- Total disclosed funding: $51M
- Latest round: Series C (Mar 17, 2026)
- Investors on record: 4

## About

Based in the US, and founded in 2022, Moxie Inc. operates as an operational and business management platform catering to MedSpas that offer a range of services including traditional, alternative, cosmetic, and medical treatments, and therapies. The company was founded by Daniel Friedman and Sam Gerstenzang. In March 2026, Moxie Inc. raised USD 25 million in series C funding led by new investor Viewpoint Ventures, with participation from other new investors Lachy Groom and Haystack. Returning investor SignalFire also participated in the round.

The company's platform streamlines various aspects of its business, from Point-of-Sale systems to bookkeeping and supply discounts. It provides the technology and support for business management, like larger enterprises. This platform includes brand building, website templates, managing marketing on platforms like Instagram, Facebook, and Google, creating a customer retention program, overseeing technology, negotiating supply deals, handling accounting, forecasting, and monthly coaching sessions for performance reviews. In March 2026, Moxie Inc. raised USD 25 million in series C funding led by new investor Viewpoint Ventures, with participation from other new investors Lachy Groom and Haystack. Returning investor SignalFire also participated in the round. The company will use the March 2026 funding to enhance its operating platform, including developing its Scale Suite.

## Funding rounds

- Series C, Mar 17, 2026, $25M — Haystack, SignalFire, Viewpoint
- Series B, Sep 24, 2024, $10M — SignalFire
- Series A, Aug 14, 2023, $16M — SignalFire, Boulton & Watt

## Investors

- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series A, Series B, Series C
- Boulton & Watt — Series A
- Haystack (https://capitalatlas.ai/funds/haystack) — Series C
- Viewpoint (https://capitalatlas.ai/funds/viewpoint) — Series C