# movv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/movv

- Industry: Transportation Services
- Headquarters: Seoul, South Korea
- Website: www.movvcorp.com
- Total disclosed funding: $3.4M
- Latest round: Series A (Oct 26, 2021)
- Investors on record: 4

## About

Movv Corp is a global mobility platform specializing in premium private transportation services through a user-friendly app, prioritizing safety and comfort for clients around the world.Founded in 2015 in Seoul, South Korea, Movv Corp operates as a private transportation service provider. The company has secured a total of 5 deals, with a significant funding round in March 2025 where it raised KRW 5 billion from investors including KB Securities and Hwafu Travel Service. Mitch Choi serves as both the CEO and founder of the company.Movv is a global mobility platform that offers premium private transportation services through its dedicated app. The core offerings include the ability to book private vehicles and drivers, with a focus on safety and comfort for users. Customers can reserve vehicles for various purposes such as airport transfers, leisure travel, and hospital visits, ensuring a seamless travel experience. The app facilitates real-time driver calls, allows users to customize their destination and itinerary, and supports communication in Korean for overseas clients. Movv operates in 11 countries and over 40 cities worldwide, serving a diverse client base that includes individual travelers and corporate clients seeking reliable and efficient transportation solutions.Movv's revenue model is built around direct-to-consumer transactions facilitated through its mobile application. Clients pay for services such as private vehicle rentals and driver hire, typically structured as individual bookings or subscription-based plans for frequent users. The platform offers various pricing tiers based on service types, including airport transfers and exclusive leisure trips, catering to both everyday users and corporate clients. The focus on premium service, combined with the app's user-friendly interface, ensures a robust transaction flow as customers engage with Movv for their mobility needs. Overall, the platform is designed to enhance the travel experience through convenience and customer-centric services.In March 2025, Movv Corp raised KRW 5 billion in venture funding to support the growth of its global mobility software as a service business, leveraging artificial intelligence technology. The company plans to launch new products designed to improve user experience, while also targeting expansion into new markets, though specific regions have not been disclosed. The recent funding will play a crucial role in fast-tracking these initiatives.

## Funding rounds

- Series A, Oct 26, 2021, $3.4M — Atinum Investment, K2 Investment Partners, Seoul Technology Holdings
- Seed, Dec 1, 2019 — Korea Tech Incubator for Startup, Seoul Technology Holdings

## Investors

- Korea Tech Incubator for Startup — Seed
- Seoul Technology Holdings (https://capitalatlas.ai/funds/seoul-technology-holdings) — Seed, Series A
- Atinum Investment (https://capitalatlas.ai/funds/atinum-investment) — Series A
- K2 Investment Partners (https://capitalatlas.ai/funds/k2-investment-partners) — Series A