# Movella

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/movella

- Industry: Software
- Headquarters: San Jose, US
- Website: www.movella.com
- Total disclosed funding: $21M
- Latest round: Series C (Jun 30, 2013)
- Investors on record: 7

## About

Movella, Inc. is a US-based company focused on digitizing movement through advanced sensor technology and software, serving sectors including entertainment, health, and sports.Founded in 2009 in San Jose, US, Movella, Inc. specializes in motion capture technology. The company underwent a significant merger with Pathfinder Acquisition Corporation in October 2022, raising USD 75 mn from Francisco Partners as part of the transaction. Ben Lee is the current CEO and has a history of leadership in technology firms.Movella specializes in digitizing movement through advanced sensor technology, software, and analytics, primarily targeting the entertainment, health, sports, and automation sectors. Their flagship product, the Xsens motion capture system, is designed for various applications, including gaming, animation, filmmaking, and live production. It features integrated male and female anatomical models to provide high-precision motion data, ensuring true-to-life body dynamics and enhanced realism. The Xsens Analyze 2025 software complements these systems with advanced human motion analysis capabilities, making it a critical tool for professionals in industries ranging from humanoid robotics to workplace ergonomics. Movella serves a diverse client base, including major global brands such as Electronic Arts, Netflix, and Toyota, commercializing its products across North America, Europe, and Asia.Movella generates revenue through the sale of its proprietary motion capture products and software solutions, targeting primarily B2B clients in the entertainment, health, and robotics sectors. The business model includes direct sales and partnerships with industry leaders, allowing for tailored solutions that meet specific client needs. Transactions typically involve upfront payments for equipment purchases, alongside ongoing revenue through software subscriptions and maintenance agreements. The Xsens product line, with its advanced features and capabilities, is positioned as a premium offering in the market, catering to clients seeking high-quality motion data for professional applications. Specific pricing structures are strategically designed to reflect the value of the technology and the customized support provided to clients.As part of its future growth strategy, Movella plans to leverage the USD 75 mn from its merger in October 2022 to enhance product development and expand into new markets. The company aims to launch upcoming products that improve motion capture capabilities and analytics features. Movella is also targeting expansion into the Asian markets by the end of 2023, following its successful establishment in North America and Europe.

## Funding rounds

- Series C, Jun 30, 2013, $21M — Kleiner Perkins, DAG Ventures, Keytone Ventures, SK Telecom Ventures, iD Ventures America, Korea Investment Partners, MediaTek Inc.

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series C
- Keytone Ventures (https://capitalatlas.ai/funds/keytone-ventures) — Series C
- SK Telecom Ventures — Series C
- iD Ventures America (https://capitalatlas.ai/funds/id-ventures-america) — Series C
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series C
- MediaTek Inc. — Series C