# Mountain Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mountain-digital

- Industry: Software
- Headquarters: Austin, US
- Website: www.mountain.com
- Total disclosed funding: $127M
- Latest round: Series D (Oct 1, 2021)
- Investors on record: 7

## About

Mountain Digital, Inc. operates as a performance marketing platform specializing in Connected TV advertising, providing innovative tools to enhance advertising efficacy for clients across various sectors.Founded in 2001, Mountain Digital operates primarily from Austin, US. The company focuses on performance marketing in the Connected TV space, offering a unique platform for advertisers. Mark Douglas serves as the CEO. Mountain Digital has successfully completed a Series D funding round, raising USD 119.00 mn, with notable investors including BlackRock and Fidelity Investments. The total amount raised by the company stands at USD 119.00 mn across six deals.Mountain Digital offers MNTN, a Connected TV (CTV) performance marketing platform that includes tools for creating, launching, and optimizing CTV advertising campaigns. The platform provides access to premium inventory from leading streaming TV networks, aiming to enhance brand awareness and engagement through targeted video ads. MNTN serves a diverse clientele, primarily in the United States, with further reach into Canada and select European markets.Mountain Digital generates revenue through a transactional model based on its Performance TV platform, which typically operates on a subscription basis with pay-per-performance structures. Clients engage with a variety of pricing tiers, which include access to advanced analytics and premium inventory, catering to a wide spectrum from small businesses to large enterprises. Specific pricing details are not publicly disclosed.Mountain Digital is strategically focused on expanding its product offerings and geographic reach. It is looking to develop new tools that enhance its Performance TV platform, with anticipated launches in the upcoming quarters. The company aims to penetrate further into Canadian markets and explore additional growth opportunities in Europe by 2024. Recent funding will be allocated to bolster these initiatives, ensuring resources are available for both product development and market expansion.

## Funding rounds

- Series D, Oct 1, 2021, $119M — Fidelity Investments, BlackRock
- Series B, Dec 2, 2011, $6.3M — Greycroft, Baroda Ventures, Rincon Venture Partners, SV Angel, Lighthouse Venture Group
- Series A, Mar 1, 2010, $1.6M — Baroda Ventures, SV Angel

## Investors

- Baroda Ventures (https://capitalatlas.ai/funds/baroda-ventures) — Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B
- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Series B
- Lighthouse Venture Group — Series B
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series D
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series D