# Motork Italia s.r.l.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motork-italia-s-r-l

- Industry: Marketing/Advertising
- Headquarters: Milan, Italy
- Website: www.motork.io
- Total disclosed funding: $10M
- Latest round: Series A (Mar 23, 2017)
- Investors on record: 2

## About

Motork Italia s.r.l. specializes in providing Software as a Service (SaaS) solutions for the automotive sector, enhancing dealership capabilities in digital sales, customer management, and inventory control.Founded in 2010 and headquartered in Milan, Italy, Motork Italia s.r.l. offers SaaS solutions tailored for the automotive industry. The company raised EUR 75.000 mn in a VENTURE DEBT round with Atempo Growth as the investor, most recently on November 5, 2021. Motork has completed 8 deals to date and reported a total of EUR 75.000 mn raised. In October 2022, AutoXY SpA agreed to acquire a partial stake in Motork, finalizing the transaction in December 2022. The founder’s background is not specified, but the company continues to expand its market presence in Europe.Motork specializes in providing a comprehensive suite of Software as a Service (SaaS) solutions for the automotive industry. Its primary products include WebSparK, a website platform for traffic acquisition and lead generation; LeadSparK, a CRM system designed for automotive interactions; and StockSparK, an inventory management platform for vehicle stocks. The company serves over 900 car dealerships across Europe, including Italy, Spain, France, Germany, and the Netherlands, aiming to streamline the digital sales process for automotive operators.In the most recent fiscal year 2023, Motork reported a revenue of EUR 46,478,030.80. The company’s revenue model is primarily based on subscriptions for its SaaS products, including WebSparK and LeadSparK, catering to automotive dealerships, manufacturers, and distributors with scalable pricing plans to meet diverse business needs.Motork Italia s.r.l. intends to leverage its recent funding from the EUR 75.000 mn raised in November 2021 to accelerate the deployment of new digital solutions that enhance its marketing suite for dealerships. The company is also focused on expanding its presence in additional European markets by the end of 2025. This funding will facilitate the strengthening of its international team and the introduction of upcoming product innovations, although specific release dates are yet to be disclosed.

## Funding rounds

- Series A, Mar 23, 2017, $10M — Zobito, 83 North
- Series A, Aug 26, 2016 — 83 North

## Investors

- 83 North (https://capitalatlas.ai/funds/83-north) — Series A
- Zobito (https://capitalatlas.ai/funds/zobito) — Series A