# Motiva AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motiva-ai

- Industry: Software
- Headquarters: Menlo Park, US
- Website: www.motiva.ai
- Latest round: Seed (Mar 1, 2016)
- Investors on record: 3

## About

Motiva AI develops advanced artificial intelligence solutions aimed at enhancing marketing efficiency and personalization through automated tools and optimized engagement strategies.Founded in 2016 and headquartered in Menlo Park, US, Motiva AI specializes in AI-driven marketing solutions. The company was established by David Gutelius, who also serves as CEO and has a background in technology innovation. In March 2016, Motiva AI raised an undisclosed amount of venture funding, with Bloomberg Beta, Cox Enterprises Inc., and The Data Guild among the investors.Motiva AI specializes in providing advanced artificial intelligence solutions designed to enhance marketing efficiency and personalization. Its core offerings include automated campaign personalization, A/B/n testing, and per-contact send time optimization, which enables marketers to deliver tailored messages to their audiences at optimal times. These services address the challenges of generic mass messaging and improve engagement metrics for businesses. Motiva's technology allows users to discover new customer segments and buyer personas, facilitating a more nuanced approach to audience engagement. The company serves a diverse client base that includes marketing teams across various industries, utilizing its solutions to optimize their existing marketing automation stacks. The product is available in multiple geographical markets, including North America and Europe, where businesses increasingly seek innovative marketing technologies to drive customer engagement and ROI.Motiva AI operates on a subscription-based revenue model, where clients subscribe to their suite of AI-driven marketing tools. This enables businesses to implement Motiva’s solutions seamlessly into their existing workflows, enhancing their marketing capabilities without requiring extensive setup time. The company’s flagship services, such as automated A/B testing and audience discovery, are integral to their value proposition. Clients typically engage in a partnership with Motiva, wherein they pay for access to the platform, potentially supplemented by additional fees for advanced features or support services. While specific pricing details for individual services are proprietary, the subscription structure allows for continuous revenue flow as clients leverage the platform for ongoing campaign optimization.Motiva AI has plans to enhance its product offerings with the development of new AI tools aimed at further optimizing marketing strategies. The company is also looking to expand into additional regions, particularly targeting the Asia-Pacific market by 2024. The recent funding raised in March 2016 will support these initiatives, facilitating product development and market entry strategies.

## Funding rounds

- Seed, Mar 1, 2016 — Cox Enterprises Inc., Bloomberg Beta, The Data Guild

## Investors

- Cox Enterprises Inc. — Seed
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Seed
- The Data Guild — Seed