# Motionsoft

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motionsoft

- Industry: Software
- Headquarters: Rockville, US
- Website: www.motionsoft.net
- Total disclosed funding: $27M
- Latest round: Series C (Oct 11, 2016)
- Investors on record: 3

## About

Motionsoft, Inc. specializes in comprehensive Gym Management Software, providing essential tools for health and wellness facilities to automate operations, enhance member experiences, and streamline financial transactions.Founded in 1985 and headquartered in Rockville, US, Motionsoft, Inc. develops software for managing gym operations and has undergone strategic pivots to focus on subscription-based models. The company was acquired by Daxko, LLC in August 2020, enabling expansion in payment processing capabilities across the Enterprise and Franchise markets. The company was founded by Hossein Noshirvani and led by CEO Ron Lamb.Motionsoft primarily offers configurable Gym Management Software that encompasses a comprehensive suite of tools designed to streamline operations for health and wellness facilities. The software facilitates essential functions including billing, scheduling, and member management, allowing fitness centers to automate day-to-day workflows and focus on enhancing member experience. Key features include an open API for integrating with trusted technology partners, customizable reporting capabilities, and the ability to manage multiple locations while ensuring brand consistency. The company serves a diverse client base that includes gyms, health clubs, and wellness facilities across various geographical markets, particularly in North America and select regions of Europe.Motionsoft generates revenue primarily through subscription-based models, where clients pay for access to their Gym Management Software and associated services. Clients typically enter into agreements that involve tiered pricing structures based on the number of locations and the specific functionalities utilized. The company collaborates with expert billing partners to enhance revenue recovery for its clients, ensuring fitness facilities can maximize growth potential by effectively managing financial transactions.Motionsoft's recent acquisition by Daxko, LLC is expected to facilitate new product developments and improvements in payment processing features. The company aims to expand its operations into additional markets in North America and Europe, leveraging the insights gained from the transaction completed in August 2020. The recently raised USD 17.45 mn will support these initiatives, enhancing both software capabilities and market reach.

## Funding rounds

- Series C, Oct 11, 2016, $5.5M — Edison Partners, Route 66 Ventures
- Series B, Oct 15, 2014, $0.6M — Maryland Venture Fund
- Series B, Jul 11, 2014, $9.4M — Edison Partners, Route 66 Ventures
- Series A, Sep 28, 2012, $3M — Edison Partners
- Series A, Jul 6, 2011, $2M — Edison Partners
- Series A, Aug 26, 2010, $6.2M — Edison Partners

## Investors

- Edison Partners (https://capitalatlas.ai/funds/edison-partners) — Series A, Series B, Series C
- Route 66 Ventures (https://capitalatlas.ai/funds/route-66-ventures) — Series B, Series C
- Maryland Venture Fund (https://capitalatlas.ai/funds/maryland-venture-fund) — Series B