# Motion Metrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motion-metrics

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.getcarv.com
- Total disclosed funding: $8M
- Latest round: Series B (May 23, 2022)
- Investors on record: 5

## About

Motion Metrics Limited, based in the UK, specializes in innovative technology solutions for skiing performance enhancement, leveraging real-time data to improve user skills and coaching methodologies.Motion Metrics Limited was founded in 2013 and is headquartered in London, UK. The company focuses on developing advanced ski coaching systems. The two founders, Jamie Grant and Pruthvikar Reddy, have backgrounds in technology and sports performance. Motion Metrics has successfully closed 7 deals, with the most recent funding round occurring on May 23, 2022, where they raised GBP 4.0 million in Series B funding led by Hiro Capital, alongside participation from Artesian and SOSV. This round has brought the company's total amount raised to GBP 4.0 million, with a current valuation of GBP 27.93 million.Carv's core offering consists of a sophisticated ski coaching system designed to enhance skiing performance through real-time feedback. The primary product, Carv 2, integrates wearable sensors that attach to ski boot straps, capturing detailed data about the skier's movements and technique as they navigate the slopes. This data is transmitted via Bluetooth to a mobile application, which analyzes the information and provides personalized coaching tips through real-time audio feedback. The service aims to improve skiing technique for a diverse user base, including beginners and advanced skiers focused on refining their skills. Carv targets markets primarily in North America, Europe, and select regions in Asia, reaching a community of over 45,000 skiers worldwide who are looking to advance their skiing abilities in a supportive environment.Carv operates on a direct-to-consumer sales model, where customers purchase the Carv 2 system, which includes the sensors and access to the accompanying mobile app for coaching insights. Revenue is generated from the sale of these systems, along with potential subscription services for ongoing coaching tips and updates within the app. Clients include recreational skiers and professionals seeking to enhance their skills, with payments made directly through their website. The company emphasizes customer satisfaction with a 100-day return policy, underscoring its confidence in the product's effectiveness. By focusing on high-quality performance tracking and personalized coaching, Carv positions itself as a valuable investment for individuals seeking to improve their skiing techniques.In May 2022, Motion Metrics Limited raised GBP 4.0 million in Series B funding, which will be utilized for expansion and technology development. The company is working on new product designs to enhance its ski coaching offerings, with plans to launch these innovations in the coming years. Additionally, Motion Metrics aims to expand its reach into new markets, specifically targeting regions in Asia and furthering its presence in North America and Europe by 2025.

## Funding rounds

- Series B, May 23, 2022, $5M — SOSV, Artesian, Hiro Capital
- Series A, Oct 31, 2020, $2.5M — FastVentures, SOSV, Artesian, HAX
- Seed, Aug 1, 2017, $0.5M — FastVentures, SOSV

## Investors

- FastVentures (https://capitalatlas.ai/funds/fastventures) — Seed, Series A
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A, Series B
- Artesian (https://capitalatlas.ai/funds/artesian) — Series A, Series B
- HAX — Series A
- Hiro Capital (https://capitalatlas.ai/funds/hiro-capital) — Series B