# Motif Investing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motif-investing

- Industry: Business Support Services
- Headquarters: San Mateo, US
- Website: motifinvesting.com
- Total disclosed funding: $86M
- Latest round: Series D (Apr 15, 2014)
- Investors on record: 7

## About

Motif Investing is a financial services company that provides a platform for thematic investing and automated portfolio management, allowing investors to create customized investment strategies that reflect their personal values.Founded in 2010 by Narasiman Palani, Motif Investing is headquartered in San Mateo, US. The company specializes in thematic investing and has undergone strategic changes to enhance its offering since inception. Motif has raised a total of USD 40.00 mn in funding, with the latest investment being a Series E round in January 2015 from Renren Inc. The company has completed five deals in total, and its current valuation stands at USD 413.185 mn.Motif Investing offers a unique platform that blends thematic investing with automated portfolio management, primarily through its flagship product, Motif Impact. This service allows investors to align their financial goals with personal values, facilitating customized investment strategies based on individual preferences and beliefs. The trading platform provides users with access to IPOs and emphasizes control and lower costs, making it accessible to a diverse clientele including retail investors and financial advisors. Motif enables users to create and manage portfolios focused on themes such as environmental sustainability or social responsibility, operating in multiple global markets.Motif Investing generates revenue primarily through transaction commissions associated with its trading platform. Investors pay a total commission of USD 9.95 per motif trade or USD 4.95 for single stock trades. This revenue model is structured around direct-to-consumer transactions, allowing individual investors to execute trades and manage their portfolios while engaging with a broad customer base.Motif Investing plans to use the recent Series E financing of USD 40.00 mn to enhance its product offerings and expand its market reach. The company is focused on launching new features within its platform that cater to evolving investor needs, although specific details on upcoming products and their release dates have not been disclosed. Additionally, Motif aims to explore new geographical markets, although targeted regions have not been specified yet.

## Funding rounds

- Series D, Apr 15, 2014, $35M — Foundation Capital, Ignition Partners, Norwest Venture Partners, Balderton Capital, JP Morgan Asset Management, Goldman Sachs Asset Management, Wicklow Capital
- Series C, Mar 28, 2013, $25M — Foundation Capital, Ignition Partners, Norwest Venture Partners, Goldman Sachs Asset Management
- Series B, Jul 11, 2011, $20M — Foundation Capital, Ignition Partners, Norwest Venture Partners
- Series A, Sep 27, 2010, $6M — Foundation Capital, Norwest Venture Partners

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A, Series B, Series C, Series D
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A, Series B, Series C, Series D
- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series B, Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C, Series D
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series D
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series D
- Wicklow Capital — Series D