# Motif Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/motif-analytics

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.motifanalytics.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Feb 12, 2024)
- Investors on record: 3

## About

Based in California, US, and founded in 2022 by CEO Mikhail Pank and CTO Theron Ji, Motif Analytics Inc., a.k.a. Motif operates as a software development company that focuses on developing a paradigm-shifting toolkit that helps product teams find patterns in how users interact with their tools. In February 2024, Motif Analytics Inc. raised USD 5.7 million in seed funding, co-led by Felicis Ventures, Amplify Partners, and InvestInData.

The company provides a paradigm-shifting toolkit that enables users to trace the sequence of events leading to specific user actions, facilitating informed decision-making for product optimization and business growth. The toolkit integrates large language models (LLMs) into its analytics engine, predicting user behavior at each stage of the interaction sequence. Additionally, the platform employs WebAssembly to enable local data processing in the browser, enhancing privacy and accessibility for users.

The company plans to use its proceeds from February 2024 funding to expand its development efforts.

## Funding rounds

- Seed, Feb 12, 2024, $5.7M — Felicis Ventures, Amplify Partners, InvestInData

## Investors

- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- Amplify Partners (https://capitalatlas.ai/funds/amplify-partners) — Seed
- InvestInData — Seed