# MotherNurture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mothernurture

- Industry: Consumer Products
- Headquarters: Makati City, Philippines
- Website: www.edamama.ph
- Total disclosed funding: $20M
- Latest round: Series A (Oct 30, 2023)
- Investors on record: 10

## About

Based in Manila, Philippines, and founded in 2019, MotherNurture Inc. doing business as Edamama is an e-commerce platform that provides baby products. The company was founded by Bela Gupta D’Souza. In July 2021, MotherNurture Inc. raised USD 5 million in Venture funding from Gentree Fund, Foxmont Capital Partners, Robinsons Retail, and Kickstart Ventures.

MotherNurture Inc offers several products through its platforms, including a gift registry feature and subscribes and save, an online diaper subscription service in an exclusive partnership with Procter and Gamble’s Pampers.

MotherNurture Inc. plans to expand its warehouse capabilities and improve its delivery services. Also working on omnichannel expansion and new mediums of direct-to-consumer communication including social commerce.

## Funding rounds

- Series A, Oct 30, 2023 — Ayala Corporation, Kickstart Ventures, InnoVen Capital, Gentree Fund, GS Holdings
- Series A, Jul 27, 2022, $20M — Kickstart Ventures, InnoVen Capital, Alpha JWC Ventures, Foxmont Capital Partners, Gentree Fund, Robinsons Retail Holdings Inc., New Day Ventures, PT. Ajwcs Sinergi Dua

## Investors

- Kickstart Ventures (https://capitalatlas.ai/funds/kickstart-ventures) — Series A
- InnoVen Capital — Series A
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Series A
- Foxmont Capital Partners (https://capitalatlas.ai/funds/foxmont-capital-partners) — Series A
- Gentree Fund (https://capitalatlas.ai/funds/gentree-fund) — Series A
- Robinsons Retail Holdings Inc. — Series A
- New Day Ventures — Series A
- PT. Ajwcs Sinergi Dua — Series A
- Ayala Corporation — Series A
- GS Holdings — Series A